Marketing - Articles - Page 6 | Roofing Contractor

RAFTR Roofing engages the services of Atlanta PR firm Trevelino/Keller.

RAFTR Roofing + Exteriors Engages PR Firm Trevelino/Keller

New roofing platform seeks to capitalize on launch momentum

August 13, 2024

RAFTR Roofing + Exteriors has engaged the Atlanta-based public relations firm Trevelino/Keller to provide growth marketing, PR and creative services.

2024 Roofing Market Digest

The M&A market for roofing companies remains historically active as investors continue to value steady demand, chase scale

Aaron Toomey

August 9, 2024

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Aaron Toomey, managing director and Head of Roofing & Exterior for Anchor Peabody Financial Services, lays out what contractors need to now about the mergers and acquisition market in roofing.

Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?

Roofing Contractor Staff

August 5, 2024

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Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?

Roofing Technology

Is Google Maps Relevant for Roofers in 2024?

Using Google Maps? check out the core focus areas to improve your ranking.

Jon Beach

July 31, 2024

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Why should a roofing company, which likely has clients who don't drive to a branch location, care about using Google Maps? The answer is three letters: S, E and O; they mean more than you may know.

SRS Distribution’s John DeRosa explains how distributors should be in the mindset of disrupting the status quo to compel customers to buy from them.

Sales and Marketing

VIDEO: 4 Tactics Successful Salespeople Use

By disrupting a customer’s way of thinking, you can find more success in sales

Chris Gray

July 26, 2024

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John DeRosa, director of contractor training at SRS Distribution, provides four tips on how to disrupt the status quo when it comes to selling to customers.

Recruiting and Retention

VIDEO: Top 3 Hiring Tips for Roofing Contractors

Three important tips for hiring that special employee

Roofing Contractor Staff

June 18, 2024

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In this video, Matt DiBara of The Contractor Consultants shares important strategies and tips that will supercharge your hiring process.

Podcast

Dear Anna: Where Do I Use AI in Marketing?

Artificial intelligence can be a powerful tool that helps boost marketing and productivity if used correctly

Chris Gray

June 4, 2024

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Art Unlimited CEO Anna Anderson explains how roofing contractors can use artificial intelligence to improve productivity and efficiency in their marketing.

Distributor Profile

Leading Contractors to Success: John DeRosa, SRS Distribution

Director of Contractor Training & Business Development draws on more than 25 years of experience and knowledge to help contractors maximize their potential

Chris Gray

May 17, 2024

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Unlock the secrets to empowering contractors' success with John DeRosa as he shares his journey from music school to becoming SRS Distribution's font of knowledge and inspiration.

Podcast

Dear Anna: What Can I Do to Increase Social Posts?

Level up your social media game with these tips from marketing expert Anna Anderson

Chris Gray

May 8, 2024

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Social media is a powerful tool to not only advertise your business but show potential customers who you are. Marketing expert Anna Anderson of Art Unlimited shares how to elevate your social media content.