Marketing - Articles - Page 6 | Roofing Contractor

Podcast

Dear Anna: How Do I Sell to the Next Generation?

Combining sales and marketing with technology will give contractors a leg up against competitors

March 17, 2025

Art Unlimited CEO Anna Anderson explores how roofing contractors should approach selling to the next generation of homeowners looking for a different experience from their grandparents.

TRANSFORM 25 Taking Shape this Spring in Dallas

Roofing Events

VIDEO: Join the Industry at TRANSFORM 25 in Dallas

March 4, 2025

Sales Transformation Group CEO Ryan Groth offers a sneak peek of what roofing contractors can expect by attending Transform 25 in Dallas, now scheduled for the spring.

Young Gun David Silverstein

Ahead of the Curve

Art Aisner

March 3, 2025

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David Silverstein is passionate about solar roofing and using technology to disrupt the roofing industry for the better.

Young Gun Paul Spies

Safety First

Art Aisner

March 3, 2025

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Paul Spies focuses on bringing rooftop safety and fall protection to the forefront.

Young Gun Melissa McLin

Blue Collar Branding

Art Aisner

March 3, 2025

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Young Gun Melissa McLin puts in the hours setting her roofing company apart from the competition.

A finger pushing a button on a laptop - private equity

What a Private Equity Sale Looks Like Part 2

Private equity eagerly awaits the next acquisition in the roofing space; are you ready to negotiate your exit?

Kevin Kennedy

February 17, 2025

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In part two of this two-part series, Kevin Kennedy lays out what roofing contractors should expect when undertaking a private equity deal.

2025 State of the Industry Report

5 Things Roofing Contractors Want to Know About RC’s Homeowner Survey

The annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends.

Art Aisner

February 10, 2025

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RC's annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends.

Podcast

Dear Anna: Is AI Affecting How Customers Find My Business?

Contractors need to shore up their marketing to ensure AI platforms will recommend them when consumers seek out services

February 10, 2025

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.