Articles Tagged with ''marketing''

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.

Marketing expert Anna Anderson has the answers about successful branding in this episode of “Dear Anna.”

With the 2024 presidential election done, consumer behavior is changing. Anna Anderson of Art Unlimited discusses these shifts and how they affect marketing strategies for contractors. 

In his new role, Scott Dionne will drive the strategic development and growth of Cameron Ashley's Canopy product line.

Having an elevator pitch is handy but it shouldn’t be your go-to move. John DeRosa of SRS Distribution shares what sales reps should focus on when talking with customers.

Wade Baughn, vice president of American Home Systems, shares some unique ways distributors can help customers generate leads.

Company officials say the partnership of JJ Quality Builders with Kelly Roofing will help expand services and enhance customer experiences to customers in Florida and beyond.