Marketing - Articles - Page 8 | Roofing Contractor

The days of incentive gifts as a call to action have changed with the times.

Marketing in America 2023

Fla. Roofing Company Offers AR-15 and Frozen Turkey With Purchase

Owners notes an uptick in business since promotion began Nov. 1, and which runs through the month

Bryan Gottlieb

Chris Gray

November 13, 2023

One Comment

A Cape Coral, Fla., roofing contractor is two weeks into a monthlong promotion garnering national attention: Called "Roof and Gobble," the firm is offering a frozen turkey and an AR-15 with a new roof purchase.

Earned Media

How Winning Awards Boosts Your Business’s Opportunities and Reputation

Companies that go after awards add a significant weapon to their marketing arsenals

Heather Ripley

October 31, 2023

11 Comments

Solar Products

EagleView Introduces SolarReady Prospecting and Sales Acceleration Solution

Residential solar contractors can now assess the solar potential of homes with EagleView’s analytics and data

Roofing Contractor Staff

October 24, 2023

No Comments

SolarReady leverages EagleView's property data and analytics expertise to deliver a prospecting and business development solution for solar contractors.

Podcast

Dear Anna: How Do I Create More Business with Apple Maps?

Claiming your listing with Apple can give you a boost to your business

Chris Gray

October 11, 2023

No Comments

If you haven’t already claimed your roofing business on Apple Maps, you could be missing out on a massive market share, says Anna Anderson of Art Unlimited.

Hiring News

Power Home Remodeling Appoints Sean Flanagan to Vice President of Creative Services

Roofing Contractor Staff

September 19, 2023

No Comments

As vice president of creative services, Flanagan spearheads the continued expansion and amplification of Power’s creative and storytelling capabilities for the brand.

AccuLynx, IKO Industries Team Up to Offer Business Management Software

Roofing Contractor Staff

August 30, 2023

No Comments

Through this partnership, which provides members with access to rebates, warranties, and discounts, AccuLynx will offer its software to new customers at a special, discounted rate.

TAMKO, EagleView Partner Up to Offer Drone Services to Contractors

Roofing Contractor Staff

August 22, 2023

2 Comments

Contractors can easily and quickly visualize roof damage through the use of EagleView Access and the TAMKO Edge loyalty program.

Dos and Don'ts of Using AI and ChatGPT in Roofing

Roofing Technology

VIDEO: Practical Uses of Artificial Intelligence

ChatGPT and other forms of artificial intelligence are making their way into the roofing industry. Learn how to effectively use it for marketing and more in this brief video.

Art Aisner

August 17, 2023

3 Comments

In this brief video, roofing contractors can learn how to effectively use artificial intelligence to help gain and keep customers.

Business Marketing

VIDEO: How to Get Accurate Marketing Information

Having marketing data you can trust is essential to evaluating ROI and generating new business.

August 10, 2023

2 Comments

In this brief video, roofing contractors can learn how to get accurate marketing data and use it effectively to attract new customers.

Podcast

Dear Anna: Don't Let Text Messages get Blocked as SPAM

Text messaging policy could result in higher fees or their text messages blocked if contractors don’t register

Chris Gray

August 4, 2023

One Comment

Art Unlimited CEO Anna Anderson shares critical information roofing contractors need to know about the 10DLC policy and how it affects your company’s text messaging.