Marketing - Articles - Page 3 | Roofing Contractor

Dear-Anna-title-slide-How-Do-I-Optimize-for-AI-Overviews

Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant

June 23, 2025

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.

More Options for More Customers

How POS Financing Can Help Roofing Contractors Close More Deals

With proper planning and marketing, point-of-sale financing can boost sales and cash flow

Michael Needham

June 13, 2025

No Comments

Learn how point-of-sale financing can lead to quicker business transactions and more profitable projects.

Jason Jimenez, owner and president of Gaspar Roofing

Contractor Profile: Gasper Roofing

Using Social Media to Build a Roofing Empire

Jason Jimenez overcame language barriers and more to create a successful roofing business in South Jersey

Chris Gray

June 9, 2025

One Comment

From roofer to marketing maven, Gasper Roofing's $5.5 million success story proves a passion for customers beats any marketing degree.

Podcast

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation

May 19, 2025

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”

Manufacturer News

All Weather Insulated Panels Names Joe Paparella as Vice President of Sales and Marketing

Roofing Contractor Staff

May 16, 2025

No Comments

All Weather Insulated Panels has promoted Joe Paparella to vice president of sales and marketing, lauding his customer-first approach and leadership in driving strategic growth.

Actor Tom Cruise was filmed atop the BFI IMAX Building in London to promote “Mission Impossible — The Final Reckoning.”

Odd News Dispatch

Actor Tom Cruise is a Thrill-Seeker Roof Junkie

62-year-old actor was in London to receive an honor and was filmed atop BFI IMAX building

Bryan Gottlieb

May 15, 2025

No Comments

Tom Cruise stunned Londoners by scaling the BFI IMAX in a tuxedo to promote “Mission: Impossible – The Final Reckoning,” his $400M farewell as Ethan Hunt.

Scorpion-ServiceTitan-logos-against-black-and-blue-background

Roofing Technology

Scorpion, ServiceTitan Launch AI-Powered Capacity Marketing Engine

Product helps home services providers optimize ad spending and schedules

Roofing Contractor Staff

April 17, 2025

No Comments

Scorpion and ServiceTitan launch an AI-powered tool to help home service businesses boost ROI, stay booked, and cut wasteful ad spends, available in May.

Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions

April 15, 2025

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.

Podcast

Dear Anna: How Do I Sell to the Next Generation?

Combining sales and marketing with technology will give contractors a leg up against competitors

March 17, 2025

Art Unlimited CEO Anna Anderson explores how roofing contractors should approach selling to the next generation of homeowners looking for a different experience from their grandparents.

TRANSFORM 25 Taking Shape this Spring in Dallas

Roofing Events

VIDEO: Join the Industry at TRANSFORM 25 in Dallas

March 4, 2025

Sales Transformation Group CEO Ryan Groth offers a sneak peek of what roofing contractors can expect by attending Transform 25 in Dallas, now scheduled for the spring.