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Home » marketing

Articles Tagged with ''marketing''

tour bus
Event News

SRS Distribution Launches 2026 XTV Soccer Tour

Traveling summer series will unite contractors, suppliers and partners with soccer-themed gatherings, food and drinks
Roofing Contractor
Roofing Contractor Staff
April 27, 2026
No Comments

Eight-stop tailgate-style tour to bring industry networking and match-day events to markets nationwide.


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Visualizations of Bad Reviews

Estafas De Reseñas Negativas: Cómo Los Contratistas De Techado Están Contraatacando

Los contratistas comparten sus historias de terror y cómo salvaron su reputación frente a una avalancha de reseñas negativas
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 24, 2026
No Comments

Reseñas falsas en Google y exigencias de rescate están apuntando a contratistas de techado en todo el país. Aquí le mostramos cómo las empresas están contraatacando — y qué debería hacer usted.


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partnership graphic
Supplier News

QXO Joins Hispanic Contractors Group as Sponsor

Partnership aims to support Latino contractors
Roofing Contractor
Roofing Contractor Staff
April 23, 2026
No Comments

QXO has joined the National Hispanic Contractors Association as a national sponsor to expand resources and opportunities for Latino contractors across the U.S.


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Are AI Agents the Key to Never Missing a Lead?
Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 16, 2026
No Comments

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.


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screenshot
Technology News

Maverick AI Launches Outreach Tool for Commercial Roofers

Platform targets building decision-makers
Roofing Contractor
Roofing Contractor Staff
April 13, 2026
No Comments

Startup says AI-driven outreach helps roofing contractors identify and contact property decision-makers, generating qualified leads without relying on traditional B2B data platforms.


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Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments
Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments

De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.


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graphic showing Angi on ChatGPT app
Technology News

Angi Launches Home Services App in ChatGPT

Tool connects AI questions to contractors
Roofing Contractor
Roofing Contractor Staff
March 12, 2026
No Comments

Angi has launched an app in ChatGPT that allows homeowners to move from asking project questions to connecting with local contractors and requesting quotes.


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logo
Technology News

Intellia Launches AI Framework for Roofing, Construction

Marketing and growth consultancy introduces AI checkpoints, agentic workflows and market signals to help construction firms improve marketing performance and sales prospecting.
Roofing Contractor
Roofing Contractor Staff
March 12, 2026
One Comment

Intellia introduces an AI framework designed to help construction firms improve marketing performance, identify high-intent buyers, and streamline sales prospecting.


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Tu Plan de Negocio en Roofing: Dónde Empezar y Cómo Construirlo

Tu Plan de Negocio en Roofing: Dónde Empezar y Cómo Construirlo

Los errores más costosos que cometen los contratistas y cómo evitarlos.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Amparo Sancen.jpg
Amparo Sancen
March 11, 2026
No Comments
Amparo Sancen, fundadora de Latinos en Roofing y directora ejecutiva de Sancen Contracting, descubrir y promover la esencia de cada contratista de techado comienza con un plan de negocios adecuado.
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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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