Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.

By Jill Bloom, Group Publisher, Roofing Contractor, Anna Anderson, Tanja Kern, Senior Strategic Content Editor

Art Unlimited has officially rebranded as A-Squared Marketing, marking what company leadership says is a strategic shift toward AI-enabled marketing services and advanced digital visibility tools for contractors and construction businesses.

The Cook, Minn.-based agency announced the change this month, unveiling a new identity centered around the concepts of “Authentic” and “Accelerator,” which company owner Anna Anderson said reflects both the agency’s culture and evolving service offerings.

Anderson is also an expert contributor for Roofing Contractor, where she regularly shares insights on digital marketing strategy and emerging trends affecting contractors and construction businesses.

“This rebrand is more than a new name. It’s a declaration of who we are today and where we’re headed,” Anderson said. “Every word in our new name carries meaning.”

As contractors increasingly compete online for leads and local visibility, A-Squared Marketing said it is expanding its services to include Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), positioning clients to appear more prominently in AI-powered search results.

The company said the move responds to growing changes in how consumers search for contractors, products and services online, particularly through artificial intelligence platforms and conversational search tools.

In addition to AI-focused search optimization, the agency is rolling out customized dashboard reporting tools designed to provide contractors and other clients with real-time campaign performance insights and data-driven strategy tracking.

The agency’s broader portfolio includes SEO, paid advertising, content marketing, website services and persona blueprint development.

“The marketing landscape is changing faster than ever, and our clients deserve an agency that doesn’t just keep up, but leads the way,” Anderson said.

Company officials said that all existing client relationships and contracts will remain uninterrupted under the new brand identity.

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Jill Bloom is the innovative Group Publisher of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Anna Chapman Anderson, CEO of Art Unlimited, has grown up working in the marketing industry. As a second generation owner, Anna is leading Art Unlimited within multiple industries and specialties. She speaks on national stages across the United States and works alongside business owners helping them obtain success. She is a recipient of the Joel Labovitz Entrepreneurial Success Award. Anna is an active member in Roofing Technology Think Tank (RT3), National Women in Roofing (NWiR), and Business Network International (BNI).

Tanja Kern covers economic trends and the intersection of architecture, design, and construction for Roofing Contractor, with an emphasis on the forces reshaping the industry. She develops and amplifies content that connects roofing professionals with the intelligence they need to compete and grow.

With more than 20 years of experience, Tanja has written for national business, consumer and trade publications. She holds a Master of Science in magazine publishing from Northwestern University's Medill School of Journalism.