Roofing Contractor is the premier magazine for roofing contractors. Each month relevant information covering the latest trends in the roofing industry, safety, business and legal concerns are addressed. Our editorial reaches a national audience and covers all aspects of residential, commercial, industrial and institutional roofing.
Select a marketing solution to view the details. Hover on ⓘ for more about the topic.
Or filter the above options by category.
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
Roofing Contractor can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
Roofing Contractor can deploy your White Paper via email to roofing industry professionals with our White Paper eBlast. Since they know and trust the content of Roofing Contractor, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
Co-branded with Roofing Contractor to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
The Roofing Resource is the roofing industry's directory containing roofing products and tools as well as list of distributors, manufacturers, dealers and services. Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available. Let's get started.
Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
Roofing Contractor eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant building professionals.
Building professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Roofing Contractor, your email to them will enjoy a higher open rate and thereby a greater number of leads!
|Auction eBlast | Promote your company’s upcoming auction.||x||-|
|Event/Webinar Spotlight eBlast | Showcase your event or webinar.||x||-|
|Focus On eBlast | Showcase articles on one specific industry topic.||x||x|
|Must See eBlast | Showcase a product and/or service.||x||x|
|Must-Visit eBlast | Promote your tradeshow presence.||x||x|
|Post-Show eBlast | Promote your tradeshow highlights after the show.||x||x|
|Sneak Peek or In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue.||x||-|
|eBook eBlast | Promote your eBook.||x||-|
|Video Spotlight eBlast | Showcase your videos.||x||x|
|White Paper eBlast | Promote your relevant white paper or case study.||x||x|
|Quiz eBlast | Sponsor an industry quiz.||x||-|
Content Marketing Sponsorship
Align your messaging around RC's editorial content. Each month, you have a unique and exclusive content marketing opportunity to sponsor a key feature article across platforms
Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of commercial and residential construction professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
Sponsor a unique collection of topic-centric articles packaged into an interactive digital experience, co-branded with Roofing Contractor content for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.
|Full page ad||3||1|
|Logo on cover (Linked to your website)||✔||✔|
|Sponsor article* (1,000-1,200 words)||3-5||1|
|Logo on deployment eBlast||✔||✔|
|Leads from deployment eBlast^||✔||✔|
^Multi-sponsor: receive leads from clicks on advertiser content only. Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
** 3 sponsors minimum
Want to see a co-branded eBook in action? Check out some of our industry examples:
Roofing Contractor is the most trusted source for roofing industry news and information.
Put your brand in view as our engaged subscribers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.
Make an impact with these ads and packages that allow you to take full advantage of our eMagazine capabilities.
(Limit one sponsor per issue.)
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
(Limit three sponsors per issue.)
Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens
HIGH IMPACT DISPLAY ADS
(Limit three per month.)
Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)
Video will run as a stand-alone within the eMagazine on both desktop and mobile.
Manufacturers Spotlight (January)
Run a full-page advertisement and receive a FREE page to profile your company’s products, services and more. Includes a headline, a four-color photo and 500 words. Contact your sales rep for more information.
Product and Literature Showcase
Highlight your product or catalog item. Contact your sales rep for more information.
Buy a full-page ad and you’ll get a FREE Case Study next to your ad. Give detail for purchasing decisions, support the selling points or highlight your company’s success stories. Contact your sales rep for more information.
The Top 100 Roofing Contractors List Issue is one of our most high-profile issues. Include an ad to congratulate your customers listed in the Top 100.
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.
Attention-grabbing ads and exclusive sponsorships are available.
Weekly eNewsletter providing the latest industry information to the architects, designers, engineers and building managers who specify wall façades and assemblies, roofing system materials, waterproofing systems and high energy efficient building system methods and products.
Promote your product on roofingcontractor.com
Our Featured Products placement allows you to run a product promo in line with our editorial content. Your product write-up is placed on our website in a special featured product section.
Roofing Contractor offers a full-feature, topic-centric microsite called an InfoCenter. As the exclusive InfoCenter sponsor you work with the editors to select a topic of interest to the Roofing Contractor audience of building industry professionals. Your content geared toward the topic is paired with content supplied by Roofing Contractor's editorial team to ensure your company name becomes synonymous with the topic you choose.
HERE'S WHAT YOU GET:
As the exclusive sponsor, your logo and banner ads appear on every page of the InfoCenter creating an unparalleled branding opportunity.
LEADS & TRAFFIC
Get leads that include email contact information as a result of our complete, multi-channel marketing package that will also help you drive traffic!
• Banner ads run on all InfoCenter pages
• Call out on the Roofing Contractor website and in the eNewsletter
• Promotion in the Roofing Contractor magazine
• 3 custom eBlasts
• Logo on all promotions
Your InfoCenter is fully supported by an Online Support Coordinator who will load all content, update and maintenance the site as needed— all you do is send us the content!
DON’T HAVE CONTENT AVAILABLE? Add a content development package from BNP Engage, our marketing services agency.
Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, brand events, research studies, awards and more (non-commercial).
Content and design provided by our brand
Want to see an Interactive Product Spotlight in action? Check out some of our industry examples:
An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.
Want to see an Interactive Product Spotlight in action? Check out some of our industry examples:
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
WHAT DOES LEAD NURTURING LOOK LIKE?
Our parent company, BNP Media, produces a host of conferences, trade shows, business meetings, workshops, webinars, and industry events to help professionals succeed in business. Learn more about our exhibitor and sponsorship opportunities for events that draw professionals by offering them the chance to connect with peers, seek solution providers and learn about topics relevant to their industry.
The Best of Success Conference presents new and improved ways to run your roofing business for both commercial & residential applications. Gain invaluable knowledge from experienced industry leaders presenting sessions geared to help you improve your business and engage in exclusive networking opportunities with your peers at Best of Success.
Complete your research projects like a trusted industry expert. Get started.
Professionals turn to Roofing Contractor for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing sticky, buzz-worthy, non-commercial content on roofingcontractor.com alongside our trusted editorial. Building Enclosure will then drive traffic to dedicated content page through multi-channel marketing efforts!
HOSTED on roofingcontractor.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
FEATURED across all roofingcontractor.com pages for 30 days
HIGHLIGHTED in two deployments of our eNewsletter
*Leads Available Upon Request
SHARED on roofingcontractor.com's Facebook*, Twitter, and LinkedIn pages with a unique, customized hashtag
*Options to extend the promotional lifespan of your campaign are available.
Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package. Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting roofingcontractor.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert Roofing Contractor’s browsing customers into visitors to your website!
Purchase online display ads on roofingcontractor.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to Roofing Contractor's readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and RC will promote your podcast to our readers.
Create a smart social media strategy that communicates with prospective and current customers. Roofing Contractor offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Ask us about boosting your post for more reach OR enhancing your posts with targeted audiences
Let Roofing Contractor produce high quality, professional videos while creating a customized marketing strategy to get your video message in front of thousands of qualified buyers. Incorporating video content into your marketing strategy will create a better end-to-end audience experience. From production to editing to promotion, we’ll help you tell your story and drive results. Video topics to explore:
BNP Video can shoot your video at your location of choice - office, facility, event, installation site, or even your booth at a tradeshow - we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City, Detroit or Chicago.
OUR CAPABILITIES INCLUDE:
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
Looking for additional promotions? Ask about our video add-on options!
We can share your story through the right channels to the right audience through BNP Media’s targeted B2B brands. Video promotion package includes:
Plan your Roofing Contractor webinar today and receive a turnkey marketing program while collecting qualified registrant leads.
RAISE BRAND AWARENESS
As a sponsor, your logo will appear on every multi-media marketing piece.
EDUCATE THE AUDIENCE
Showcase your thought leadership by sharing industry knowledge, ideas, and updates. Our multitude of tools will help you drive meaningful engagement.
OPTIMIZE LEAD GENERATION
A webinar is the perfect opportunity to connect. Taking the time to have a discussion with your viewers helps build a relationship while also moving prospects further along the funnel.
Online Display Ads are an effective way to create clicks to your website. Roofing Contractor aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of Roofing Contractor’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
|RUN OF SITE (ROS)||DESKTOP||TABLET||MOBILE|
|1 Super Leaderboard||970 x 90||728 x 90||320 x 50|
|1 Pushdown RM||970 x 90
(expands to 970 x 415)
|728 x 90
(expands to 728 x 415)
|320 x 50|
(expands to 320 x 415)
|1 Billboard||970 x 250||728 x 90||320 x 50|
|2 Half Page||300 x 600||300 x 600||300 x 250|
|3 Medium Rectangle||300 x 250||300 x 250||300 x 250|
|4 Medium Rectangle||300 x 250||300 x 250||300 x 250|
|HOME PAGE ONLY||DESKTOP||TABLET||MOBILE|
|5 Middle Super Leaderboard||970 x 90||728 x 90||320 x 50|
|Adhesion Banner RM||950 x 90
(expands to 950 x 460)
|728 x 90
(expands to 768 x 768)
|320 x 50|
(expands to 320 x 480)
RM denotes Rich Media (interactive) ads
* RETARGETING IMPRESSIONS – OFFSITE
Requires a minimum of 300,000 impressions per month.
A topic sponsorship on Roofing Contractor allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.
Combine website positions for maximum impact. Choose the topic sponsorship upgrade and add a Billboard (970 x 250) or Pushdown (970 x 90); expands to (970 x 415) in place of the standard Leaderboard.
2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.