It is more than disorienting when things we take for granted suddenly evaporate into thin air.

In these trying and uncertain times, strong leadership from the roofing industry is going to lead it through this COVID-19 crisis.

When roofing industry interests, including contractors, consultants, manufacturers, suppliers, and others show up as a group in Washington D.C., Congress notices.

As the working world continues to change, leaders in the roofing industry must find ways to continuously attract workers into the trade, including technology and mitigating dangerous work.

Scaling back during a recession is not as much fun as growing is, but recessions are like a river that goes dry during a drought. All that “stuff” on bottom show ups, making it easy to see what needs to change.

What is your vision for 2020? Please permit me to submit a suggestion: Focus on yourself.

No matter what kind of roofing services you offer, if you want to grow or even maintain your roofing business, you must consistently seek out new customers.

Nothing happens until you sell something. Sales is one essential component without which no business would survive.

The roofing industry isn’t the only one struggling to grow in the face of a diminished workforce.