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Home » Authors » Jill Bloom
Jill Bloom

Jill Bloom

Jill Bloom is the innovative Executive Director of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

  • Techos y Más, the Spanish-language newsletter of Roofing Contractor.
  • Safety Advisor, a newsletter focused on critical resources for jobsite safety.
  • Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
  • eRock, a leading newsletter for drywall contractors.
  • The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
  • If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
  • The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Executive Director, Roofing Contractor
Articles

ARTICLES

Legal Trends Shaping the Roofing Industry
Legal Insights

Legal Trends Shaping the Roofing Industry

Learn how contractors can prepare for legal, insurance and OSHA changes affecting roofing.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
John Wyatt
John Wyatt
July 10, 2026
No Comments
Trent Cotney shares legal updates on contracts, insurance, OSHA and reputation management.
Read More
The Contractor's Guide to Marketing Metrics That Pay Off
Dear Anna

6 Marketing Metrics Every Roofing Contractor Needs

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
John Wyatt
John Wyatt
June 29, 2026
One Comment
Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.
Read More
Contractors Who Win Trust Win More Business
Dear Anna

Build Trust That Wins More Roofs Now

Anna Anderson explains how awards, certifications and media exposure build contractor trust online.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
June 19, 2026
No Comments
On the “Best of Success” podcast, A-Squared Marketing CEO Anna Anderson talks about why referrals, certifications and media coverage remain critical trust signals today for contractors.
Read More
Today's Biggest Employment Challenges for Contractors
Legal Insights

Employment Risks and Severance

Legal guidance on hiring, firing, severance agreements and workforce risk for roofers.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
John Wyatt
John Wyatt
June 19, 2026
No Comments
Legal Insights Expert Trent Cotney explains what is entailed with terminating a problematic employee.
Read More
Building Roofing's Future Workforce
SkillsUSA 2026

NRCA Highlights Roofing Career Opportunities at SkillsUSA

NRCA and industry partners are introducing thousands of students, parents and educators to roofing careers, highlighting strong pay, opportunity and long-term demand.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
Patricia Soto Servin is a journalist with more than a decade of experience covering local communities across the U.S.
Patricia Soto Servin
June 16, 2026
No Comments

At the SkillsUSA National Leadership & Skills Conference in Atlanta, McKay Daniels, NRCA's director of workforce development, explains how the roofing industry is attracting the next generation of skilled workers.


Read More
Your Roofing Business Plan: Where to Start and How to Build It
Best of Success Podcast Show

Your Roofing Business Plan: Where to Start and How to Build It

Reflecting on the mistakes roofing contractors make, starting with their business plan—if they have one at all.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Amparo Sancen.jpg
Amparo Sancen
June 3, 2026
No Comments

Without a proper business plan you’re building a house without blueprints, and mistakes will be made.


Read More
Doug Kramer Discusses Innovation in Spray Foam Roofing
Best of Success Podcast Show

Doug Kramer: Polycon Expands Roofing Foam Solutions

Doug Kramer shares how Polycon is driving spray foam innovation and rapid industry growth.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Doug Kramer is President and CEO of PolyCon
Doug Kramer
John Wyatt
John Wyatt
May 27, 2026
No Comments
In this episode of Best of Success, Jill Bloom speaks with Polycon’s Doug Kramer, an insulation industry figure, on spray foam innovation today.
Read More
Trent Cotney
Legal Insights

Fast-Tracked Data Centers: The Legal Risks of Moving Too Fast

Legal expert Trent Cotney says contractors weigh escalation and data risks daily
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
John Wyatt
John Wyatt
May 21, 2026
No Comments

Legal Insights Expert Trent Cotney explains oil costs, data centers and contract exposure issues.


Read More
Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo
Roofing Events

VIDEO: FRSA 2026 Preview

Thousands of roofers and industry stakeholders are expected to attend the 104th annual Florida Roofing & Sheet Metal Expo June 10-12.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
May 19, 2026
No Comments

Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo June 10-12.


Read More
Art Unlimited Has a New Name

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
May 18, 2026
No Comments

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.


Read More
View All Articles by Jill Bloom
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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

July 30, 2026

Pushing the Envelope - Going Beyond Conceptual Design

Credits: 1 AIA LU/HSW; 1 IIBEC CEH; 0.1 ICC CEU

The focus of this presentation is to dive deeper, beyond the concept, and into proper building envelope design.

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