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Home » Authors » Jill Bloom

Articles by Jill Bloom

Your Roofing Business Plan: Where to Start and How to Build It
Best of Success Podcast Show

Your Roofing Business Plan: Where to Start and How to Build It

Reflecting on the mistakes roofing contractors make, starting with their business plan—if they have one at all.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
June 3, 2026
No Comments

Without a proper business plan you’re building a house without blueprints, and mistakes will be made.


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Doug Kramer Discusses Innovation in Spray Foam Roofing
Best of Success Podcast Show

Doug Kramer: Polycon Expands Roofing Foam Solutions

Doug Kramer shares how Polycon is driving spray foam innovation and rapid industry growth.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Doug Kramer is President and CEO of PolyCon
Doug Kramer
John Wyatt
John Wyatt
May 27, 2026
No Comments
In this episode of Best of Success, Jill Bloom speaks with Polycon’s Doug Kramer, an insulation industry figure, on spray foam innovation today.
Read More
Trent Cotney
Legal Insights

Fast-Tracked Data Centers: The Legal Risks of Moving Too Fast

Legal expert Trent Cotney says contractors weigh escalation and data risks daily
Trent Cotney, Attorney at Law
Trent Cotney
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
John Wyatt
John Wyatt
May 21, 2026
No Comments

Legal Insights Expert Trent Cotney explains oil costs, data centers and contract exposure issues.


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Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo
Roofing Events

VIDEO: FRSA 2026 Preview

Thousands of roofers and industry stakeholders are expected to attend the 104th annual Florida Roofing & Sheet Metal Expo June 10-12.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
May 19, 2026
No Comments

Lisa Pate, executive director of the Florida Roofing & Sheet Metal Association, previews what roofing contractors can expect at this year's Florida Roofing & Sheet Metal Expo June 10-12.


Read More
Art Unlimited Has a New Name

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Tanja Kern headshot
Tanja Kern
May 18, 2026
No Comments

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.


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Marketing Strategies That Really Work!
Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
John Wyatt
April 27, 2026
No Comments

Art Unlimited CEO Anna Anderson says stop chasing weak leads. Build a repeatable system that delivers real local jobs. 


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Inside Roofing Day 2026 in D.C.
Perspectivas legales

Dentro de Roofing Day 2026 en Washington, D.C.

La industria impulsa prioridades de política en Washington, D.C.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
Tanja Kern headshot
Tanja Kern
April 20, 2026
No Comments

Líderes del techado impulsan políticas en Washington, abordando mano de obra, vivienda y economía, con optimismo cauteloso ante la incertidumbre del sector.


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Inside Roofing Day 2026 in D.C.
Legal Insights

Inside Roofing Day 2026 in D.C.

Industry pushes policy priorities in D.C.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Trent Cotney, Attorney at Law
Trent Cotney
Tanja Kern headshot
Tanja Kern
April 20, 2026
No Comments
At Roofing Day in D.C., industry leaders met lawmakers to address workforce shortages, affordability challenges and economic uncertainty shaping contractors’ outlook for the year ahead.
Read More
Are AI Agents the Key to Never Missing a Lead?
Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 16, 2026
No Comments

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.


Read More
The Power of Roofing Day
Best of Success Podcast Show

The Power of Roofing Day 2026

The NRCA’s Duane Musser previews the issues and opportunities roofing contractors and other roofing pros will push on Capitol Hill April 14-15.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 6, 2026
No Comments
Get a glimpse of what issues roofing industry stakeholders will bring to members of Congress in Washington D.C.
Read More
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