Articles by Jill Bloom

Al Meets Roofing: How Homeowners Are Finding Contractors Differently
Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson John Wyatt
January 28, 2026
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In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.
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Roofing Contractor Group Publisher Jill Bloom
Publisher's Note

Building Brilliance in Uncertain Times

Uncertainty has become part of the daily vibe in roofing. Yet there are signs that the industry continues to rise, adapt, and lead. 
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
January 27, 2026
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RC Publisher Jill Bloom reflects on a message from author Jonathan Fields on turning fear into opportunity in this uncertain roofing market.


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International Roofing Expo Preview
Video

IRE 2026 Last-Minute Preview

Get a last-minute look at what’s ahead for roofing contractors attending IRE 2026, Jan. 20-22 in Las Vegas
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
January 7, 2026
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North America's largest roofing and exteriors event returns to Las Vegas Jan. 20-22. The 2026 International Roofing Expo will showcase the latest products and innovations both residential and commercial roofing contractors will want to see and experience as the new year gets underway.


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I-9 Raids Are Rising - Don't Get Caught Off Guard
Legal Insights

I-9 Enforcement is Back: How Roofers Can Prepare

In an exciting conversation with Roofing Contractor’s Group Publisher Jill Bloom, Legal Insights Expert Trent Cotney breaks down the recent surge in I-9 audits targeting roofing contractors and shares essential guidance for reducing risk.
Trent Cotney, Attorney at Law
Trent Cotney
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom John Wyatt
December 15, 2025
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Legal Insights Expert Trent Cotney breaks down the recent surge in I-9 audits targeting roofing contractors and shares essential guidance for reducing risk.
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