Dear Anna: Emerging AI in the Roofing Space

By Jill Bloom, Group Publisher, Roofing Contractor, Art Aisner

With the emergence of Artificial Intelligence (AI) in the roofing space, contractors may not know where to look for opportunities or even understand the potential impact the evolving technology can have on their business. Art Unlimited CEO Anna Anderson was an early adopter and is now training roofers on how to use AI effectively – and in ways that go beyond just creating content.

“It that’s myth that it’s just to create written content, when in actuality AI has the tentacles to go anywhere and everywhere,” she said.

Marketing is certainly an area where AI can help roofers, but Anderson said that it’s already proving to be a differentiator with customer service. Integrating CRM data with AI has enormous potential in predictive analysis for sales, operational efficiency and more.

"When we look at sales we see a more interactive journey emerge,” Anderson explained. “We’re able to understand how users buy, and we can create dynamic experiences through AI inputs to say ‘here’s five characteristics that you are purchasing off of, and the narrative can support their buying decision.”

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Jill Bloom is the innovative Group Publisher of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Art Aisner is Editor-in-Chief of Roofing Contractor and Roofing Supply Pro. He spent the bulk of his career as a multi-media journalist for newspapers and television stations before joining the RC team in 2015. He is the driving force behind the publication’s content development, editorial strategy and other initiatives that serve growing audiences in the roofing space.