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Home » Keywords: » marketing

Items Tagged with 'marketing'

ARTICLES

Melissa Dunson graphic
Supplier News

Central States Names Melissa Dunson Vice President of Sales and Marketing

Roofing industry veteran will continue to align sales and marketing initiatives, and develop programs for roofing contractors.
Roofing Contractor
Roofing Contractor Staff
August 4, 2026
No Comments

An industry veteran with more than 15 years of experience in building products,


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Why Roofers Who Skip Their Online Presence in 2026 Are Already Losing Jobs to competitors.
Search Engine Optimization

5 Digital Layers That Determine When the Phone Rings

Why Roofers Who Skip Their Online Presence in 2026 Are Already Losing Jobs to competitors.
Jordan Yoo
July 20, 2026
No Comments
This piece is for the owner-operator and small-shop roofer who knows the work cold but hasn't given much thought to where their next job is actually coming from.
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logo
Technology News

Sublynk Launches Certified Contractor Network

Platform gives roofing contractors public profiles with verified credentials, background-checked personnel and access to an open registry
Roofing Contractor
Roofing Contractor Staff
July 16, 2026
No Comments

Platform gives roofing contractors public profiles with verified credentials, background-checked personnel and access to an open registry.


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A young couple happily agrees to buy a new roof because of financing options the roofing contractor was able to offer
2026 Roofing Technology Special Section

Smarter Financing, More Closed Projects

What field finance service management means for roofing contractors looking to grow.
Scott Stiglich
July 8, 2026
No Comments

Too many roofing contractors still treat financing as an afterthought, costing them closed deals, larger projects, and higher revenue. A new approach, Field Finance Service Management (FFSM), is changing that by integrating financing into every stage of the sales process.


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logo
Association News

Carolinas Roofing Association Rebrands, Launches Website

The nonprofit trade group serving roofers in North and South Carolina has shortened its name and launched a redesigned website for members
Roofing Contractor
Roofing Contractor Staff
July 6, 2026
No Comments

The group said the shorter name is intended to be easier to recognize while maintaining a connection to its history.


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The Contractor's Guide to Marketing Metrics That Pay Off
Dear Anna

6 Marketing Metrics Every Roofing Contractor Needs

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
John Wyatt
June 29, 2026
One Comment
Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.
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Contractors Who Win Trust Win More Business
Dear Anna

Build Trust That Wins More Roofs Now

Anna Anderson explains how awards, certifications and media exposure build contractor trust online.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
June 19, 2026
No Comments
On the “Best of Success” podcast, A-Squared Marketing CEO Anna Anderson talks about why referrals, certifications and media coverage remain critical trust signals today for contractors.
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Art Unlimited Has a New Name

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Tanja Kern headshot
Tanja Kern
May 18, 2026
No Comments

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.


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screenshot of dashboard
Technology News

ContractorHUB, Webrunner Partner on Growth Platform

Investment links marketing, operations
Roofing Contractor
Roofing Contractor Staff
April 29, 2026
No Comments

ContractorHUB and Webrunner Media formed a partnership backed by new investment to integrate marketing and operations tools for contractors and improve business performance.


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Marketing Strategies That Really Work!
Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
John Wyatt
April 27, 2026
One Comment

Art Unlimited CEO Anna Anderson says stop chasing weak leads. Build a repeatable system that delivers real local jobs. 


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More Articles Tagged with 'marketing'
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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RC’s Top 100: The Top 10 Roofing Contractors of 2026

Roofing Contractor magazine's sneak peek of its 2025 Top 100 Contractors in North America.

5 Early Facts About Roofing Contractor's 2026 Top 100 List

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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

December 7, 2026

Best of Success

Join roofing professionals from across the nation at the 2026 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

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