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Home » Keywords: » marketing

Items Tagged with 'marketing'

ARTICLES

Anna-Anderson-Video-Content-Podcast
Podcast

Dear Anna: Why are Videos Essential in Marketing?

Video provides contractors a way to show off personality and culture that other mediums struggle to convey
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Anna Anderson, CEO of Art Unlimited
Anna Anderson
November 21, 2025
One Comment

In the latest “Dear Anna” podcast, marketing expert Anna Anderson breaks down how contractors can leverage video to capture attention, boost SEO and communicate authenticity — all while keeping content short, strategic and effective.


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vycor-underlayment-roll-and-packaging
Manufacturing News

CertainTeed Rebrands Grace Vycor Underlayment to Vycor

Roofing Contractor
Roofing Contractor Staff
November 4, 2025
No Comments

CertainTeed is streamlining the branding of its underlayment as part of its continued integration of the Grace Construction Products portfolio into the Saint-Gobain family.


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Anna-Anderson-headshot-podcast-title-slide
Podcast

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
October 29, 2025
No Comments

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how roofing contractors can apply them to their marketing and operations to win over customers.


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A Drone hovering over a roof

11 Ways to Use AI In Your Roofing Business

Our Criteria for Selecting AI Roofing Tools
Austin Ryder
Austin Ryder
October 15, 2025
No Comments

AI is evolving at an unprecedented rate and will continue to change faster and faster. Here are just a few suggestions on how you can use it to help grow and maintain your business.


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The Long Game graphic
Business Development

New Podcast ‘The Long Game’ Focuses on Lasting Growth

Infinity Home Services CEO Josh Sparks launches show on sustainable leadership and legacy in home services
Tanja Kern headshot
Tanja Kern
October 14, 2025
2 Comments

Infinity Home Services CEO Josh Sparks debuts "The Long Game", a podcast guiding entrepreneurs toward purpose-driven, lasting growth over quick wins.


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collage of exterior images
Business Expansion

Home Genius Exteriors Opens New Marketing Headquarters

This new headquarters strengthens its ability to serve homeowners while creating high-quality professional opportunities that fuel local economic growth
Roofing Contractor
Roofing Contractor Staff
October 9, 2025
No Comments

The 22,000-sq.-ft. facility is home to approximately 200 employees working in marketing, corporate customer service, and Cleveland-area sales operations.


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pablo-gonzalez-headshot-with-qxo-logo
Roofing Distribution

Distributor Profile: Pablo Gonzalez, QXO

Big-box retail experience and prioritizing communication create winning strategy for Florida branch manager
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
October 8, 2025
No Comments

Pablo Gonzalez went from big-box retail to managing a roofing distribution branch in one of the nation’s toughest markets. See how his approach and Miami-Dade know-how keep QXO and its customers thriving.


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Young Guns - Kenny Locatelli
2025 Young Guns

Roofing Concierge

Young Gun Kenny Locatelli
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
October 3, 2025
No Comments
Since entering roofing in 2017, Kenny Locatelli has built 180 Contractors into more than a roofing company — a service-driven business built on communication, vision and customer care.
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Young Guns Group Shot at Best of Success conference
2025 Young Guns

Young Guns 2025: Self-Starters

Standout roofing contractors under the age of 40 continue pushing their limits to drive success
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
October 3, 2025
No Comments
RC’s latest crop of young roofing professionals under age 40 made major life-changing decisions to explore their entrepreneurial sides in roofing.
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A logo of BNP MEDIA's Ignite Demand
Technology News

BNP Media Unveils IgniteDemand: A Data-Driven Platform Redefining B2B Demand Generation

New always-on platform delivers prioritized leads, faster sales velocity, and measurable ROI
Roofing Contractor
Roofing Contractor Staff
September 23, 2025
No Comments

New always-on platform delivers prioritized leads, faster sales velocity, and measurable ROI.


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More Articles Tagged with 'marketing'
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

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    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

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December 3, 2025

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