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Home » Keywords: » marketing

Items Tagged with 'marketing'

ARTICLES

3 men standing on a loading dock near a semi truck
Sponsored By
10X Roofing

Why Good Roofers Struggle to Grow

What I Learned After 40+ Years in Roofing
August 20, 2026
As roofing business owners, we’re great at selling and installing roofs, but not growing our companies. The ones who scale aren't better at roofing, they're better at business. Here’s the difference and how to fix it.
Read More
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Technology News

RoofSpark Rebrands, Names New CEO

Company Launches Done-for-You Lead System for Roofers
Roofing Contractor
Roofing Contractor Staff
August 14, 2026
No Comments

RoofSpark works with residential roofing contractors nationwide and says its program can either supplement or replace lead-generation channels such as referrals, door-to-door sales and storm-driven marketing.


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Why Page Speed Just Became More Important
Dear Anna

AI Search Is Changing Contractor Websites Fast

A-Squared Marketing CEO Anna Anderson explains how contractors can prepare websites for AI search and better visibility.
John Wyatt
John Wyatt
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
August 11, 2026
No Comments
A-Squared Marketing CEO Anna Anderson explains how contractors can prepare websites for AI search and better visibility.
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Urena Roofing Staff on the job

De una lesión a una misión: la historia de cómo una familia comenzó en el roofing en Texas

Una lesión cambió el rumbo de Roger Urena y lo llevó a descubrir la industria del roofing. Su empresa inició en la Dodge Durango familiar y ahora es parte del reducido grupo de contratistas que han obtenido el reconocimiento President’s Club de GAF.
Patricia Soto Servin is a journalist with more than a decade of experience covering local communities across the U.S.
Patricia Soto Servin
August 10, 2026
No Comments

Hay decisiones que cambian el rumbo de una empresa antes de que exista un nombre, una oficina o el primer cliente.


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Urena Roofing Staff on the job

From an Injury to a Mission: How One Family Got Its Start in Roofing in Texas

A back injury changed the course of Roger Urena's life and led him to discover the roofing industry. His company started out of the family's Dodge Durango and is now among the select group of contractors to earn GAF's President's Club distinction.
Patricia Soto Servin is a journalist with more than a decade of experience covering local communities across the U.S.
Patricia Soto Servin
August 10, 2026
No Comments

There are decisions that change the course of a company before it has a name, an office, or even its first customer.


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Melissa Dunson graphic
Supplier News

Central States Names Melissa Dunson Vice President of Sales and Marketing

Roofing industry veteran will continue to align sales and marketing initiatives, and develop programs for roofing contractors.
Roofing Contractor
Roofing Contractor Staff
August 4, 2026
No Comments

An industry veteran with more than 15 years of experience in building products,


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Why Roofers Who Skip Their Online Presence in 2026 Are Already Losing Jobs to competitors.
Search Engine Optimization

5 Digital Layers That Determine When the Phone Rings

Why Roofers Who Skip Their Online Presence in 2026 Are Already Losing Jobs to competitors.
Jordan Yoo
July 20, 2026
No Comments
This piece is for the owner-operator and small-shop roofer who knows the work cold but hasn't given much thought to where their next job is actually coming from.
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Technology News

Sublynk Launches Certified Contractor Network

Platform gives roofing contractors public profiles with verified credentials, background-checked personnel and access to an open registry
Roofing Contractor
Roofing Contractor Staff
July 16, 2026
No Comments

Platform gives roofing contractors public profiles with verified credentials, background-checked personnel and access to an open registry.


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A young couple happily agrees to buy a new roof because of financing options the roofing contractor was able to offer
2026 Roofing Technology Special Section

Smarter Financing, More Closed Projects

What field finance service management means for roofing contractors looking to grow.
Scott Stiglich
July 8, 2026
No Comments

Too many roofing contractors still treat financing as an afterthought, costing them closed deals, larger projects, and higher revenue. A new approach, Field Finance Service Management (FFSM), is changing that by integrating financing into every stage of the sales process.


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Association News

Carolinas Roofing Association Rebrands, Launches Website

The nonprofit trade group serving roofers in North and South Carolina has shortened its name and launched a redesigned website for members
Roofing Contractor
Roofing Contractor Staff
July 6, 2026
No Comments

The group said the shorter name is intended to be easier to recognize while maintaining a connection to its history.


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More Articles Tagged with 'marketing'
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • 3 men standing on a loading dock near a semi truck
    Sponsored by10X Roofing

    Why Good Roofers Struggle to Grow

  • A happy couple agreeing to purchase a new roof for their home
    Sponsored byRoofr

    What Homeowners Actually Want From Their Roofer (And It's Probably Not What You Think)

  • 3 roofers unrolling a roofing membrane
    Sponsored byGAF Commercial

    PVC: Protection. Versatility. Convenience.

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Roofing Contractor's Top 100

Benchmarking the Best in Roofing

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RC’s Top 100: The Top 10 Roofing Contractors of 2026

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Adams & Reese is a Global Leader in Advocacy for the Roofing Industry

Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

December 7, 2026

Best of Success

Join roofing professionals from across the nation at the 2026 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

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