Articles Tagged with ''marketing''

Contractor Profile

How a Cartoon Beaver Helped a 50-Year Roofing Company Find New Life

A Rhode Island contractor’s bold rebrand replaced patriotic trucks with a friendly mascot—and unlocked explosive growth.

Tanja Kern

January 14, 2026

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When political perceptions began costing him leads, third-generation roofer Sean King made a risky decision: rebrand his family business around a smiling cartoon beaver. Eight months later, Busy Beaver Roofing is seeing record drive-by leads, stronger community engagement, and expansion into new markets.

ABC Supply Co., Inc., Q&A with Rich Thompson (pictured).

State of the Industry 2026

Roofing Industry Q&A 2026: ABC Supply Co.

Rich Thompson highlights how ABC Supply Co. maintains stability in a rapidly-evolving supplier world, while still innovating with technology, contractor engagement and more in this exclusive Q&A.

Art Aisner

January 13, 2026

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You’ve seen the survey results, now roofing industry leaders weigh in on what will likely determine success – and failure – in 2026.

State of the Industry 2026

5 Things Roofing Contractors Want to Know about RC’s 2026 Homeowner Survey

New survey data highlights emerging industry trends that can provide roofing contractors with a pathway to business growth this year and beyond.

Art Aisner

January 5, 2026

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RC’s annual survey explores key insights into homeowner roofing preferences, contractor practices and where they don’t align.

Sougata Roy in front of roof replacement

Giving Back

DryHome Awards Free Roof to Family Facing Child’s Illness

Annual holiday program helps Northern Virginia family in need

Roofing Contractor Staff

January 1, 2026

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DryHome Roofing and Siding installed a free roof for a Fairfax family whose son is battling a serious illness, continuing the company’s long-running Free Roof for the Holidays program.

Contractor Marketing

Lemon Seed Marketing, CertainPath Partner on Contractor Growth

New partnership delivers rebates and expanded marketing support for home service contractors

Roofing Contractor Staff

December 19, 2025

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Lemon Seed Marketing has partnered with CertainPath to provide roofing, HVAC, plumbing and electrical contractors nationwide with enhanced branding and marketing support.

2025 Residential Contractor of the Year: Infinity Exteriors

Josh Sparks and the Infinity Exteriors/Infinity Home Services team thread the needle between operational excellence and sophisticated sales

Tanja Kern

December 5, 2025

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Josh Sparks and the Infinity Exteriors/Infinity Home Services team thread the needle between operational excellence and sophisticated sales

Podcast

Dear Anna: Why are Videos Essential in Marketing?

Video provides contractors a way to show off personality and culture that other mediums struggle to convey

November 21, 2025

In the latest “Dear Anna” podcast, marketing expert Anna Anderson breaks down how contractors can leverage video to capture attention, boost SEO and communicate authenticity — all while keeping content short, strategic and effective.

Manufacturing News

CertainTeed Rebrands Grace Vycor Underlayment to Vycor

Roofing Contractor Staff

November 4, 2025

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CertainTeed is streamlining the branding of its underlayment as part of its continued integration of the Grace Construction Products portfolio into the Saint-Gobain family.

Podcast

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients

October 29, 2025

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how roofing contractors can apply them to their marketing and operations to win over customers.

11 Ways to Use AI In Your Roofing Business

Our Criteria for Selecting AI Roofing Tools

Austin Ryder

October 15, 2025

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AI is evolving at an unprecedented rate and will continue to change faster and faster. Here are just a few suggestions on how you can use it to help grow and maintain your business.