Articles Tagged with ''marketing''

Al Meets Roofing: How Homeowners Are Finding Contractors Differently

Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.

Jill Bloom

Anna Anderson John Wyatt

January 28, 2026

No Comments

In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.

Contractor Marketing

Long Home Named Official Roofing Partner of Red Sox

Family-owned home improvement company aligns with Boston’s iconic franchise to deepen its commitment to quality, trust, and New England communities.

Roofing Contractor Staff

January 26, 2026

No Comments

Long Home partners with the Boston Red Sox as the Official Roofing Company, uniting two trusted New England brands built on craftsmanship, pride, and long-term relationships.

QXO CEO Brad Jacobs welcomes guests at thelaunch party for his book "How to Make a Few More Billion Dollars."

Billion-Dollar Buzz

Brad Jacobs Celebrates New Book as QXO Secures $3B War Chest

A book signing, a $3 billion raise and a room full of power players at Cipriani

Bryan Gottlieb

January 22, 2026

One Comment

QXO's Brad Jacobs book launch party on Jan. 12 doubled as a capital-markets flex, coming hours after QXO unveiled a $1.8-billion equity raise to fuel its contractor-supply ambitions.

IRE 2026

Visit the Atlas Ranch at IRE 2026

Saddle Up at the Atlas booth #4301 for a one-of-a-kind exhibit that blends the West with Roofing Solutions

Roofing Contractor Staff

January 20, 2026

No Comments

Saddle Up at the Atlas booth #4301 for a one-of-a-kind exhibit that blends the West with Roofing Solutions.

5 Bold Predictions for Roofing in 2026

Not usually big on predictions, RC has some observations heading into the New Year

Art Aisner

January 16, 2026

No Comments

The year ahead should bring promise for roofing contractors positioned well amid some lingering uncertainty.

Contractor Profile

How a Cartoon Beaver Helped a 50-Year Roofing Company Find New Life

A Rhode Island contractor’s bold rebrand replaced patriotic trucks with a friendly mascot—and unlocked explosive growth.

Tanja Kern

January 14, 2026

No Comments

When political perceptions began costing him leads, third-generation roofer Sean King made a risky decision: rebrand his family business around a smiling cartoon beaver. Eight months later, Busy Beaver Roofing is seeing record drive-by leads, stronger community engagement, and expansion into new markets.

ABC Supply Co., Inc., Q&A with Rich Thompson (pictured).

State of the Industry 2026

Roofing Industry Q&A 2026: ABC Supply Co.

Rich Thompson highlights how ABC Supply Co. maintains stability in a rapidly-evolving supplier world, while still innovating with technology, contractor engagement and more in this exclusive Q&A.

Art Aisner

January 13, 2026

No Comments

You’ve seen the survey results, now roofing industry leaders weigh in on what will likely determine success – and failure – in 2026.

State of the Industry 2026

5 Things Roofing Contractors Want to Know about RC’s 2026 Homeowner Survey

New survey data highlights emerging industry trends that can provide roofing contractors with a pathway to business growth this year and beyond.

Art Aisner

January 5, 2026

No Comments

RC’s annual survey explores key insights into homeowner roofing preferences, contractor practices and where they don’t align.

Sougata Roy in front of roof replacement

Giving Back

DryHome Awards Free Roof to Family Facing Child’s Illness

Annual holiday program helps Northern Virginia family in need

Roofing Contractor Staff

January 1, 2026

No Comments

DryHome Roofing and Siding installed a free roof for a Fairfax family whose son is battling a serious illness, continuing the company’s long-running Free Roof for the Holidays program.

Contractor Marketing

Lemon Seed Marketing, CertainPath Partner on Contractor Growth

New partnership delivers rebates and expanded marketing support for home service contractors

Roofing Contractor Staff

December 19, 2025

No Comments

Lemon Seed Marketing has partnered with CertainPath to provide roofing, HVAC, plumbing and electrical contractors nationwide with enhanced branding and marketing support.