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Home » marketing

Articles Tagged with ''marketing''

Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments
Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments

De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.


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graphic showing Angi on ChatGPT app
Technology News

Angi Launches Home Services App in ChatGPT

Tool connects AI questions to contractors
Roofing Contractor
Roofing Contractor Staff
March 12, 2026
No Comments

Angi has launched an app in ChatGPT that allows homeowners to move from asking project questions to connecting with local contractors and requesting quotes.


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Technology News

Intellia Launches AI Framework for Roofing, Construction

Marketing and growth consultancy introduces AI checkpoints, agentic workflows and market signals to help construction firms improve marketing performance and sales prospecting.
Roofing Contractor
Roofing Contractor Staff
March 12, 2026
No Comments

Intellia introduces an AI framework designed to help construction firms improve marketing performance, identify high-intent buyers, and streamline sales prospecting.


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Tu Plan de Negocio en Roofing: Dónde Empezar y Cómo Construirlo

Tu Plan de Negocio en Roofing: Dónde Empezar y Cómo Construirlo

Los errores más costosos que cometen los contratistas y cómo evitarlos.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
March 11, 2026
No Comments
Amparo Sancen, fundadora de Latinos en Roofing y directora ejecutiva de Sancen Contracting, descubrir y promover la esencia de cada contratista de techado comienza con un plan de negocios adecuado.
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logos
Marketing Partnerships

Greenwood Industries Named Official Commercial Roofing Partner of New England Patriots

RC's Former Commercial Roofing Contractor of the Year Partners with NFL dynasty and Gillette Stadium.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
March 11, 2026
No Comments

Greenwood Industries continues its championship legacy with Patriots partnership. 


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VICTORIA OGRIZEK
2026 Young Guns

Enhancing the Experience

Young Gun Victoria Ogrizek
Tanja Kern headshot
Tanja Kern
March 3, 2026
No Comments
Victoria Ogrizek, 39, came to roofing through marketing and brand reputation, not through the trades. But that outside perspective became her advantage.
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Gavin May
2026 Young Guns

Living the Brand

Young Gun Gavin May
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
March 3, 2026
No Comments
Gavin May was a young father already working in the trades when he found his way into the roofing industry. At 25, he was earning money working as a countertop programmer running CNC machines, but he just couldn’t see a future in it.
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Griffin Libhart
2026 Young Guns

Remote Roofing

Young Gun Griffin Libhart
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
March 3, 2026
No Comments
Imagine a roofing sales process executed successfully over the phone, available remotely anywhere, anytime. Griffin Libhart could see it and is part of the team implementing the revolutionary process at One Day Roofing.
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Six young roofing professionals standing on stairs
Young Guns 2026

How Roofing’s Next Generation Is Shaping the Industry’s Future

RC’s latest group of emerging roofing leaders explore their passion for the trades and how to take their companies to the next level.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Tanja Kern headshot
Tanja Kern
March 3, 2026
One Comment
The roofing industry’s next generation of leaders join multiple RC Young Guns alumni to help steer the pathway to success in the annual workshop.
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