Anna Anderson

Anna Chapman Anderson, CEO of A-Squared Marketing, has grown up working in the marketing industry. As a second generation owner, Anna is leading A-Squared Marketing within multiple industries and specialties. She speaks on national stages across the United States and works alongside business owners helping them obtain success. She is a recipient of the Joel Labovitz Entrepreneurial Success Award. Anna is an active member in Roofing Technology Think Tank (RT3), National Women in Roofing (NWiR), and Business Network International (BNI).

Why Page Speed Just Became More Important

Dear Anna

AI Search Is Changing Contractor Websites Fast

A-Squared Marketing CEO Anna Anderson explains how contractors can prepare websites for AI search and better visibility.

August 11, 2026

A-Squared Marketing CEO Anna Anderson explains how contractors can prepare websites for AI search and better visibility.

The Contractor's Guide to Marketing Metrics That Pay Off

Dear Anna

6 Marketing Metrics Every Roofing Contractor Needs

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.

June 29, 2026

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.

Contractors Who Win Trust Win More Business

Dear Anna

Build Trust That Wins More Roofs Now

Anna Anderson explains how awards, certifications and media exposure build contractor trust online.

Anna Anderson

Jill Bloom

June 19, 2026

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On the “Best of Success” podcast, A-Squared Marketing CEO Anna Anderson talks about why referrals, certifications and media coverage remain critical trust signals today for contractors.

Art Unlimited Rebrands as A-Squared Marketing

The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.

May 18, 2026

A-Squared Marketing rebrands with expanded AI search optimization services aimed at helping contractors strengthen online visibility and customer engagement.

Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.

April 27, 2026

Art Unlimited CEO Anna Anderson says stop chasing weak leads. Build a repeatable system that delivers real local jobs.

Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.

April 16, 2026

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.

Website Changes Contractors Can Make Today to Win in Al Search Results

Dear Anna

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

February 11, 2026

Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.

Al Meets Roofing: How Homeowners Are Finding Contractors Differently

Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.

January 28, 2026

In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.

IRE Session Preview

How to Leverage Big Data in Roofing

Learn to navigate the age of data and get an understanding of which metrics matter most for your roofing business.

Anna Anderson

January 15, 2026

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Learn how to identify trends that impact demand, pricing, and market opportunities through data.

Podcast

Dear Anna: Why are Videos Essential in Marketing?

Video provides contractors a way to show off personality and culture that other mediums struggle to convey

November 21, 2025

In the latest “Dear Anna” podcast, marketing expert Anna Anderson breaks down how contractors can leverage video to capture attention, boost SEO and communicate authenticity — all while keeping content short, strategic and effective.

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

Join roofing professionals from across the nation at the 2026 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

Anna Anderson

ARTICLES

AI Search Is Changing Contractor Websites Fast

6 Marketing Metrics Every Roofing Contractor Needs

Build Trust That Wins More Roofs Now

Art Unlimited Rebrands as A-Squared Marketing

5 Marketing Moves for Qualified Leads Now

Are AI Agents the Key to Never Missing a Lead?

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

AI In Construction—Transforming Client Acquisition

How to Leverage Big Data in Roofing

Dear Anna: Why are Videos Essential in Marketing?

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