Tanja Kern

Tanja Kern

Tanja Kern covers economic trends and the intersection of architecture, design, and construction for Roofing Contractor, with an emphasis on the forces reshaping the industry. She develops and amplifies content that connects roofing professionals with the intelligence they need to compete and grow.

With more than 20 years of experience, Tanja has written for national business, consumer and trade publications. She holds a Master of Science in magazine publishing from Northwestern University's Medill School of Journalism.

Senior Strategic Content Editor
Articles

ARTICLES

Rafael Riera and Johana Ramos, owners of Level Up Roofing
Latinos in Roofing

From Venezuela to Texas: Level Up Roofing

How Rafael Riera and Johana Ramos built a thriving roofing company after starting from zero in a new country.
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Tanja Kern
April 8, 2026
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Rafael Riera and Johana Ramos left Venezuela seeking safety and opportunity. With no roofing experience, they launched Level Up Roofing in Texas—now growing fast and preparing for major commercial work in 2026.
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Rooftop garden with green lawn, flowerbeds, benches, and distant buildings under a cloudy sky.

April 2026 Product Focus

Green Roofing
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Tanja Kern
April 2, 2026
See the latest in green roofing products, including sustainable systems, performance benefits, and instructional guides for these environmentally responsible roofing solutions.
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Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
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Tanja Kern
March 25, 2026
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Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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Zuper Glass
Noticias de Tecnología

¿Pueden las gafas inteligentes con IA hacer que las inspecciones de techos sean más seguras y rápidas?

Nuevas gafas inteligentes incorporan captura de datos por voz y actualizaciones de trabajo en tiempo real para el techado y otros oficios especializados.
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Tanja Kern
March 20, 2026
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Un nuevo sistema de gafas inteligentes con IA permite a los técnicos de campo documentar trabajos, ejecutar listas de verificación y compartir actualizaciones usando comandos de voz.


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