Articles by Anna Anderson

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.

Art Unlimited CEO Anna Anderson explores how roofing contractors should approach selling to the next generation of homeowners looking for a different experience from their grandparents.

Anna Anderson, CEO of Art Unlimited, explains how contractors can gain a better understanding of AI and how it can transform their businesses for the better.

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.

Marketing expert Anna Anderson has the answers about successful branding in this episode of “Dear Anna.”

With the 2024 presidential election done, consumer behavior is changing. Anna Anderson of Art Unlimited discusses these shifts and how they affect marketing strategies for contractors. 

Bringing your company together around a cause within the community is key. When deciding to move forward with supporting a cause, it’s paramount to review how your team can be involved.

Branding can make or break a company when it comes to generating leads. Follow these guidelines to give your branding a boost.