Anna Anderson

Podcast

Dear Anna: Why are Videos Essential in Marketing?

Video provides contractors a way to show off personality and culture that other mediums struggle to convey

Jill Bloom

Chris Gray

Anna Anderson

November 21, 2025

One Comment

In the latest “Dear Anna” podcast, marketing expert Anna Anderson breaks down how contractors can leverage video to capture attention, boost SEO and communicate authenticity — all while keeping content short, strategic and effective.

Podcast

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients

October 29, 2025

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how roofing contractors can apply them to their marketing and operations to win over customers.

Dear Anna: Is AI Critical for Contractor Survival?

Podcast

Dear Anna: AI: Its Power, Potential and How to Begin

Early AI adopters gain massive edge as construction industry undergoes digital transformation

July 30, 2025

AI executives Anna Anderson and Josey Parks warn that roofing contractors must adopt AI now or risk obsolescence as tech-enabled companies dominate the construction industry.

Dear-Anna-title-slide-How-Do-I-Optimize-for-AI-Overviews

Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant

June 23, 2025

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.

Podcast

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation

May 19, 2025

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”

Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions

April 15, 2025

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.

Podcast

Dear Anna: How Do I Sell to the Next Generation?

Combining sales and marketing with technology will give contractors a leg up against competitors

March 17, 2025

Art Unlimited CEO Anna Anderson explores how roofing contractors should approach selling to the next generation of homeowners looking for a different experience from their grandparents.

IRE 2025 Session Preview

The Art of Possible with Technology

Learn how to empower your business by harnessing the transformative potential of software and AI solutions

Anna Anderson

February 17, 2025

No Comments

Anna Anderson, CEO of Art Unlimited, explains how contractors can gain a better understanding of AI and how it can transform their businesses for the better.

Podcast

Dear Anna: Is AI Affecting How Customers Find My Business?

Contractors need to shore up their marketing to ensure AI platforms will recommend them when consumers seek out services

February 10, 2025

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.