Articles by Anna Anderson

With the 2024 presidential election done, consumer behavior is changing. Anna Anderson of Art Unlimited discusses these shifts and how they affect marketing strategies for contractors. 

Bringing your company together around a cause within the community is key. When deciding to move forward with supporting a cause, it’s paramount to review how your team can be involved.

Branding can make or break a company when it comes to generating leads. Follow these guidelines to give your branding a boost.

Roofing contractors are going to see significant growth in lead generation in the coming years. The key to success will be juggling platform standards and navigating communications with these opportunities.

More people than ever are using mobile devices to search for roofing services. Harness that to your advantage to succeed in 2021.

Roofing contractors can use data to their advantage when marketing services and to predict success in 2021.

A closer look at search trends related to the COVID-19 crisis shows how roofing contractors can focus their marketing efforts in a rapidly changing environment.