Artificial intelligence is reshaping how we run our businesses, how we live our lives, and in turn transforming how we think. By adopting AI, businesses of all sizes are seeing improved decision-making, cost reduction, scalability, and ultimately building a more resilient business. These are incredibly exciting times, especially in the roofing industry.

The session “The Art of Possible” is focused on breaking down the state of AI and how it applies to contractors today. It’s designed for business owners of any size company, or roofing entrepreneurs looking to level up their business game through the latest innovations in AI. 

The technology is already proving to be the change agent for many businesses to catapult from the current state of how they do business. Yet amid leveraging AI there usually is great concern around the change it could bring to your workforce. Remember, AI used correctly will empower humans and allow the mind to create ideas and autonomous agents to produce solutions.

“Change is not a threat. It's an opportunity. Survival is not the goal. Transformative success is," says author Seth Godin.

Many enterprise-level businesses are transitioning from what is possible through AI, to what is practical with AI. Learn how to leverage enterprise-level AI and shift from

“Possible” to “Practical.” We will begin to ask very relevant questions about business development, customer experience enhancement, and how AI will be the agent of change. Questions that should be asked include:

1. Can your customers get the information that they need faster?
2. Is your decision-making faster?
3. Are you able to get more done?

The above three questions help filter out the shiny AI ideas or new AI tools available and bring clarity on how impactful these AI or Large Language Model tools will be for your business.

AI is transforming lead generation and customer insights into safety enhancements for roofing professionals. We are also seeing a new section of the “Knowledge Economy” emerging called “Knowledge as a Product.” We will also discuss the transition into a third dimension of AI development: production.

Many AI tools or ideas sit within a sandbox state and only a few transition to the “Production” phase, and even fewer transition into the “Security” and “Governance” phases. Regardless of whether you are building an AI or LLM solution or tapping into existing software, transitioning to the state of production is where you will truly gain traction.

WHAT YOU WILL GET:

• Learn how emerging technology is guiding businesses in observing, listening, designing, and deploying programs
• Insightful tips that can empower your business to harness performance-measuring software
• A better understanding of the transformative potential of technology to achieve your business goals
• A glimpse of how new tools coming into the industry are re-shaping roofing as we know it.