Items Tagged with 'educational sessions'

IIBEC’s Convention & Trade Show is coming up March 12-15, in Sacramento, Calif. Recently, RC’s Group Publisher Jill Bloom sat down with IIBEC’s EVP and CEO Brian Pallasch to highlight what attendees can expect to see at this year’s show.

The opening day set the tone for a busy week, with contractors, manufacturers, distributors, and service providers gathering to explore what’s new and what’s next for the roofing and exteriors market in 2026.

Many roofing contractors reach a point where their business growth plateaus—not because of a lack of opportunity, but because they’re stuck wearing every hat.

A salesperson’s motivation, mindset, and management, all stems from how well your company executes on two key fundamentals.