Podcast
Dear Anna: Why are Videos Essential in Marketing?
Video provides contractors a way to show off personality and culture that other mediums struggle to convey
Just over a quarter of Google search results will provide a video at some level, meaning roofing contractors who want to stand out need to use video in their marketing strategies.
Why Video Wins: The One Strategy You Can't Ignore
In this “Dear Anna” episode, Art Unlimited CEO Anna Anderson explores how contractors should approach using video in their marketing and advertising strategies to give them the edge against their competition.
With the population’s collective attention span shrinking and competition for that attention growing fiercer, where does a contractor even start when creating videos?
To answer that, RC turns to Anna Anderson, CEO of digital marketing agency Art Unlimited. In this “Dear Anna” episode, Anderson explores how contractors should approach using video in their marketing and advertising strategies.
“The American consumer and beyond, they’re looking for diverse options, but we also have search engines [that] are demanding diverse content. We have AI solutions that are actually going to index, at a higher percentage, content that has video or video that's standalone,” Anderson said. “Content is a very multi-dimensional word now when you’re working with marketing.”
Video allows potential customers to both hear and view a message presented by contractors, thereby retaining that information longer than if they read it. Videos can convey culture and personality in ways the written word cannot capture.
Anderson says when creating video content, contractors need to be informed about the subjects they’re talking about. Not only do they need to be knowledgeable, but they also need to present that way too, using the proper tone and tenor to communicate their messages.
“Is it a serious message, or is it a fun message, or is it an educational message?” Anderson says. “But also, the key component when you’re personalizing this video is, for the most part, keep it short, concise, and also have your final call to action at the end.”
As artificial intelligence models analyze and share video at a faster rate in query results, now is the time to embrace the medium.
Listen to the full podcast for more details. For more podcasts like this, check out our “Dear Anna” series.
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