Items Tagged with 'video'

ARTICLES

Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments
Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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SPFA Convention 2026 Expands Education, Exams and Contractor Resources for Spray Foam Professionals
Video/Podcast

SPFA Convention 2026 Expands Education, Exams and Contractor Resources for Spray Foam Professionals

The SPFA convention in Las Vegas expands certification training, multilingual education tools, and networking opportunities while streamlining contractor access to exams, sessions, and expo resources.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 3, 2026
No Comments
The SPFA convention in Las Vegas expands certification training, multilingual education tools, and networking opportunities while streamlining contractor access to exams, sessions, and expo resources. RC’s Jill Bloom speaks with the association’s Lisa Smith.
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Building Tomorrow's Workforce with SkillsUSA
Video/Podcast

Building Tomorrow's Workforce with SkillsUSA

State directors at IRE 2026 highlight how SkillsUSA is building the next generation of skilled trade professionals—from roofing to welding—and why contractors should take notice.
Tanja Kern headshot
Tanja Kern
February 23, 2026
No Comments
Looking for tomorrow’s workforce today? SkillsUSA leaders say the pipeline is already in place—and contractors just need to tap in.
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Connect, Learn and Lead at IIBEC 2026
IIBEC 2026

Connect, Learn and Lead at IIBEC 2026

IIBEC EVP and CEO Brian Pallasch previews the 2026 International Building Enclosure Conference, from keynote storytelling and education sessions to scholarships and networking opportunities
Tanja Kern headshot
Tanja Kern
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
February 10, 2026
No Comments

IIBEC’s Convention & Trade Show is coming up March 12-15, in Sacramento, Calif. Recently, RC’s Group Publisher Jill Bloom sat down with IIBEC’s EVP and CEO Brian Pallasch to highlight what attendees can expect to see at this year’s show.


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EVENTS

Webinar

11/20/25 to 11/20/26
Contact: Demi

The Power of a Remote Sales Assistant: Lessons from the Field

On-Demand Discover how dedicated Sales Assistants can handle the admin and follow-up tasks that often slow down your salespeople, giving them more time and energy to focus on building relationships and closing deals. And you’ll learn practical strategies for integrating remote Sales Assistants smoothly into your operations, so they quickly become trusted, productive members of your team and an essential driver of growth.

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