Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.
Amparo Sancen, fundadora de Latinos en Roofing y directora ejecutiva de Sancen Contracting, descubrir y promover la esencia de cada contratista de techado comienza con un plan de negocios adecuado.
The SPFA convention in Las Vegas expands certification training, multilingual education tools, and networking opportunities while streamlining contractor access to exams, sessions, and expo resources.
The SPFA convention in Las Vegas expands certification training, multilingual education tools, and networking opportunities while streamlining contractor access to exams, sessions, and expo resources. RC’s Jill Bloom speaks with the association’s Lisa Smith.
Legal Insights Expert Trent Cotney and Michele Meier, general manager at Clear Choice Restoration, say the proposed Dignity Act could create a structured legal pathway for undocumented workers, offering much-needed workforce stabilization for construction trades facing mounting labor shortages.
State directors at IRE 2026 highlight how SkillsUSA is building the next generation of skilled trade professionals—from roofing to welding—and why contractors should take notice.
On-Demand Discover how dedicated Sales Assistants can handle the admin and follow-up tasks that often slow down your salespeople, giving them more time and energy to focus on building relationships and closing deals. And you’ll learn practical strategies for integrating remote Sales Assistants smoothly into your operations, so they quickly become trusted, productive members of your team and an essential driver of growth.