Win the Storm (WTS) is taking a new direction under new leadership this year, and attendees to the event will take notice, said industry veteran Josey Parks.

In this brief video, Parks --the owner of multiple roofing-related businesses including WTS’s creator --Storm Ventures Group, discussed how he intends to rebuild the two-day conference as a can’t-miss experience for roofing contractors to improve their overall professionalism and success.

“In the storm industry, the rules of the game are always changing, so we have to get together and figure out what’s the best thing for our customers and our contractors,” Parks said.

Attendees will do so by participating in seminars, discovering new products in the marketplace and more than 100 industry-specific educational breakout sessions.

Watch the full conversation here.