Marketing Makeover

Karen Edwards and Heidi Ellsworth of EagleView Technologies offer advice on identifying and implementing successful marketing strategies.

ARTICLES

Five Steps to Generating Leads Through Content

Be strategic about what you post on your website, blog and social media; it may land new leads

Karen Edwards

June 3, 2016

One Comment

If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."

Generating Roofing Job Leads Through Content

Karen Edwards

Heidi Ellsworth

October 6, 2015

4 Comments

You're creating great content every day simply by running a high-quality roofing-contractor business.

Marketing Makeover

Evaluating the Sales Process

Heidi Ellsworth

Karen Edwards

May 29, 2015

No Comments

The beginning of strong marketing is a strong engagement of employees in the sales process.

Marketing Makeover

Marketing Makeover: Getting Started

Karen Edwards

Heidi Ellsworth

March 6, 2015

One Comment

Analyze your marketing strategies to understand them.

Roofing Contractor Magazine

2020 March

The March Issue includes RC's Young Guns feature, which highlights young roofing contractors! Check out these 7 successful up-and-comers in the industry as well as roofing business advice, contractor profiles, and more.

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