Karen Edwards

Karen Edwards is marketing director at EagleView Technologies. She has been a marketing professional for more than 20 years and has focused the past 12 years on marketing for the construction industry. She can be reached at karen.edwards@eagleview.com.

Contractor to Contractor: Roofing Experts Talk Technology

Karen Edwards

January 30, 2020

No Comments

Join RC Young Guns and Contractors of the Year to hear what technological advances and trends are in store for roofing in 2020 and beyond.

Five Steps to Generating Leads Through Content

Be strategic about what you post on your website, blog and social media; it may land new leads

Karen Edwards

June 3, 2016

One Comment

If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."

Generating Roofing Job Leads Through Content

Karen Edwards

Heidi Ellsworth

October 6, 2015

5 Comments

You're creating great content every day simply by running a high-quality roofing-contractor business.

Marketing Makeover

Evaluating the Sales Process

Heidi Ellsworth

Karen Edwards

May 29, 2015

3 Comments

The beginning of strong marketing is a strong engagement of employees in the sales process.

Marketing Makeover

Marketing Makeover: Getting Started

Karen Edwards

Heidi Ellsworth

March 6, 2015

One Comment

Analyze your marketing strategies to understand them.

The International Roofing Expo is excited to launch a virtual conference and expo in 2021 in addition to our physical event. The virtual event will be held on March 2-4, and the in-person event is rescheduled from April to August 10-12 at the Mandalay Bay Convention Center in Las Vegas, NV.

Join Roofing Contractor as we return to the headquarters of the Dallas Cowboys! For over 16 years, Best of Success has brought together key industry leaders to learn from one another and move the industry forward.