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Home » Authors » Karen Edwards
Karen Edwards

Karen Edwards

Karen Edwards is marketing director at EagleView Technologies. She has been a marketing professional for more than 20 years and has focused the past 12 years on marketing for the construction industry. She can be reached at karen.edwards@eagleview.com.
Articles

ARTICLES

vr-headset-construction

Contractor to Contractor: Roofing Experts Talk Technology

Karen edwards
Karen Edwards
January 30, 2020
No Comments

Join RC Young Guns and Contractors of the Year to hear what technological advances and trends are in store for roofing in 2020 and beyond.


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content lead generation

Five Steps to Generating Leads Through Content

Be strategic about what you post on your website, blog and social media; it may land new leads
Karen edwards
Karen Edwards
June 3, 2016
One Comment
If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."
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Internet marketing

Generating Roofing Job Leads Through Content

Karen edwards
Karen Edwards
Heidi ellsworth
Heidi Ellsworth
October 6, 2015
5 Comments
You're creating great content every day simply by running a high-quality roofing-contractor business.
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Marketing Makeover
Marketing Makeover

Evaluating the Sales Process

Heidi ellsworth
Heidi Ellsworth
Karen edwards
Karen Edwards
May 29, 2015
3 Comments
The beginning of strong marketing is a strong engagement of employees in the sales process.
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Guest Column
Marketing Makeover

Marketing Makeover: Getting Started

Karen edwards
Karen Edwards
Heidi ellsworth
Heidi Ellsworth
March 6, 2015
One Comment
Analyze your marketing strategies to understand them.
Read More
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Lessons Learned: How to Be Successful in 2021

Learn how reflecting on 2020 and evaluating your people, supplier, customers and marketing materials can help set you up for success and stability in 2021.

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