Articles by Karen Edwards

Five Steps to Generating Leads Through Content

Be strategic about what you post on your website, blog and social media; it may land new leads

June 3, 2016

If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."

Generating Roofing Job Leads Through Content

Karen Edwards

Heidi Ellsworth

October 6, 2015

4 Comments

You're creating great content every day simply by running a high-quality roofing-contractor business.

Marketing Makeover

Evaluating the Sales Process

Heidi Ellsworth

Karen Edwards

May 29, 2015

No Comments

The beginning of strong marketing is a strong engagement of employees in the sales process.

Marketing Makeover

Marketing Makeover: Getting Started

Karen Edwards

Heidi Ellsworth

March 6, 2015

One Comment

Analyze your marketing strategies to understand them.

33-Year-Old New York Worker Dies in Four-Story Fall from Roof

OSHA Penalizes Central New York Roofing Contractor for Fall Violations

Tesla Unveils Version Three of Solar Roof: Solar Glass Roof Tiles

Addressing the Roofing Industry’s Labor Shortage

Contractor Q&A: Jake Byrne of America Roofing

Events

November 21, 2019

Challenges and Solutions on the Current Labor Shortage in Roofing

Join us for an in-depth conversation about the labor shortage with a panel of low and steep-slope contracting and manufacturing professionals. We will discuss why businesses are finding it difficult to scale up to meet the rising work demand, and leave with solutions you could implement to potentially overcome staffing woes.

November 26, 2019

Utilizing Utility Rebates to Drive Energy-Efficient Roofing

This course examines how researching and incorporating these rebate opportunities into the design and bid process can help solidify an end user’s decision to invest in an energy-efficient system like membrane roofs.

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Roofing Contractor Magazine

2019 November

The November issue features our Residential and Commercial Contractors of the Year for 2019! Check out our interviews with these outstanding contractors, including video from Best of Success.

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