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Home » Authors » Karen Edwards

Articles by Karen Edwards

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Contractor to Contractor: Roofing Experts Talk Technology

Edwards
Karen Edwards
January 30, 2020
No Comments

Join RC Young Guns and Contractors of the Year to hear what technological advances and trends are in store for roofing in 2020 and beyond.


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content lead generation

Five Steps to Generating Leads Through Content

Be strategic about what you post on your website, blog and social media; it may land new leads
Edwards
Karen Edwards
June 3, 2016
2 Comments
If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."
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Internet marketing

Generating Roofing Job Leads Through Content

Edwards
Karen Edwards
Ellsworth
Heidi Ellsworth
October 6, 2015
6 Comments
You're creating great content every day simply by running a high-quality roofing-contractor business.
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Marketing Makeover
Marketing Makeover

Evaluating the Sales Process

Ellsworth
Heidi Ellsworth
Edwards
Karen Edwards
May 29, 2015
3 Comments
The beginning of strong marketing is a strong engagement of employees in the sales process.
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Guest Column
Marketing Makeover

Marketing Makeover: Getting Started

Edwards
Karen Edwards
Ellsworth
Heidi Ellsworth
March 6, 2015
2 Comments
Analyze your marketing strategies to understand them.
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