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Home » Authors » Heidi Ellsworth

Heidi Ellsworth

Heidi Ellsworth is executive vice president of marketing at EagleView Technology Corporation. She has worked in the roofing industry since 1993 and is best known as the founder of roofing-focused marketing firm HJE Marketing. She can be reached at heidi.ellsworth@eagleview.com.
Articles

ARTICLES

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IRE 2020 Session: How Do We Get More Women on the Roof?

Heidi Ellsworth
January 31, 2020
No Comments

With only 9% of the construction industry made up of women, National Women in Roofing is exploring ways to increase the diversity of the roofing industry's workforce.


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Generating Roofing Job Leads Through Content

Karen Edwards Heidi Ellsworth
October 6, 2015
6 Comments
You're creating great content every day simply by running a high-quality roofing-contractor business.
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Marketing Makeover

Evaluating the Sales Process

Karen Edwards Heidi Ellsworth
May 29, 2015
3 Comments
The beginning of strong marketing is a strong engagement of employees in the sales process.
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Marketing Makeover

Marketing Makeover: Getting Started

Karen Edwards Heidi Ellsworth
March 6, 2015
2 Comments
Analyze your marketing strategies to understand them.
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How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

July 30, 2026

Pushing the Envelope - Going Beyond Conceptual Design

Credits: 1 AIA LU/HSW; 1 IIBEC CEH; 0.1 ICC CEU

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