Dear Anna
AI Search Is Changing Contractor Websites Fast
A-Squared Marketing CEO Anna Anderson explains how contractors can prepare websites for AI search and better visibility.
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Dear Anna
6 Marketing Metrics Every Roofing Contractor Needs
Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.
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Dear Anna
Build Trust That Wins More Roofs Now
Anna Anderson explains how awards, certifications and media exposure build contractor trust online.
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Art Unlimited Rebrands as A-Squared Marketing
The agency launches new AI-driven search optimization services designed to help contractors improve visibility, engagement and lead generation.
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Dear Anna
5 Marketing Moves for Qualified Leads Now
Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.
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Dear Anna Podcast
Are AI Agents the Key to Never Missing a Lead?
Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.
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Negative Review Scams: How Roofing Contractors are Fighting Back
Contractors share their horror stories and how they saved their reputations against negative review onslaughts
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Young Guns 2026
How Roofing’s Next Generation Is Shaping the Industry’s Future
RC’s latest group of emerging roofing leaders explore their passion for the trades and how to take their companies to the next level.
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Dear Anna
AI In Construction—Transforming Client Acquisition
As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.
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