Items Tagged with 'strategy'

In the latest “Dear Anna” podcast, marketing expert Anna Anderson breaks down how contractors can leverage video to capture attention, boost SEO and communicate authenticity — all while keeping content short, strategic and effective.

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how roofing contractors can apply them to their marketing and operations to win over customers.

The deal, announced on July 9, creates a scalable platform in the $75 billion commercial roofing market while expanding building services and increasing predictable revenue streams.

Page brings more than two decades of leadership experience in the building envelope industry to his new position, including the last three years with Holcim before its U.S. business became Amrize on June 23. 

TopBuild eyes significant growth potential in fragmented commercial roofing space. 

RoofMarketplace enters a new growth phase with a $7 million Series A round and new CEO Scott Holewinski, setting its sights on transforming property claims for carriers, contractors, and homeowners alike.

All Weather Insulated Panels has promoted Joe Paparella to vice president of sales and marketing, lauding his customer-first approach and leadership in driving strategic growth.

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.