Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation

By Jill Bloom, Group Publisher, Roofing Contractor, Anna Anderson, Chris Gray

Dear Anna: Is My Website Truly Accessible?

Websites are critical for every business, including roofing contractors, to generate leads and direct customers to the services they need. However, websites aren’t easy to navigate for certain populations.

Roofing Contractor presents The Best of Success Podcast Show

Dear Anna: Is My Website Truly Accessible?

Websites are a staple for any business, including roofing contractors, but there’s more to maintaining them than uploading photos and updating sales offers. Anna Anderson, CEO of Art Unlimited, warns contractors that their sites may not be accessible and offers solutions on how to ensure they’re compliant.

“When we look at the statistics, 16% of the world has accessibility barriers that they need solved for them when they're engaging with a website,” said Anna Anderson, CEO of Art Unlimited. “Twelve percent of the U.S. population, in some level, has colorblindness issues, and so those are some big barriers that you need to make sure you cover for your website.”

In this episode of “Dear Anna,” Anderson discusses how contractors should examine their websites to ensure anyone seeking roofing services can use their site with ease, thereby leading to additional leads and jobs.

This can include turning to powerful tools using artificial intelligence to analyze sites and create experiences better suited for those with disabilities. Art Unlimited provides a free online tool that contractors can use to run a free audit on their website to check their compliance.

“One of the pieces that we've been finding is you easily cannot be compliant, and it doesn't mean that you're not doing great work with keeping your website up to date or making sure your content and images are properly optimized,” she said. “There's just subtle nuances that different people need, and legally, you're supposed to have this ability on your website.”

For more information, visit artunlimitedusa.com, and discover more marketing ideas and strategies with our Dear Anna podcast series.

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Jill Bloom is the innovative Group Publisher of Roofing Contractor, Walls & Ceilings, Building Enclosure, Roofing Supply Pro, and the highly regarded Best of Success event. With a deep commitment to advancing the roofing, construction, and building enclosure industries, Jill oversees a robust portfolio of publications, podcasts, and events that empower professionals with knowledge, inspiration, and connections.

Her brands deliver exceptional value across multiple platforms, including:

Techos y Más, the Spanish-language newsletter of Roofing Contractor.
Safety Advisor, a newsletter focused on critical resources for jobsite safety.
Thermal Talk, a newsletter focused on insights and news for the insulation contractor.
eRock, a leading newsletter for drywall contractors.
The Enclosure Experts podcast, offering architects deep insights into building enclosure technologies.
If Walls Could Talk, a podcast dedicated to exploring trends and innovations for the wall and ceiling contractor.
The Best of Success Podcast, providing thought leadership and practical advice for roofing professionals.

Jill’s passion for professional development and fostering industry connections is exemplified by the Best of Success event, a premier gathering of contractors, suppliers, and thought leaders for unmatched education and networking.

Anna Chapman Anderson, CEO of Art Unlimited, has grown up working in the marketing industry. As a second generation owner, Anna is leading Art Unlimited within multiple industries and specialties. She speaks on national stages across the United States and works alongside business owners helping them obtain success. She is a recipient of the Joel Labovitz Entrepreneurial Success Award. Anna is an active member in Roofing Technology Think Tank (RT3), National Women in Roofing (NWiR), and Business Network International (BNI).

Chris Gray is the editor of Roofing Contractor and Roofing Supply Pro. He has worked in the fields of journalism and copywriting for nearly 20 years, ranging from local print newspapers to the multi-media promotion of international artists.

Reach him at 248-244-6498 or grayc@bnpmedia.com.