search
cart
facebook twitter linkedin youtube instagram Spotify Podcasts Apple Podcasts Spotify Podcasts Apple Podcasts
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • TOPICS
    • Cool Roofing
    • Event News
    • Latinos in Roofing
    • Low Slope
    • Legal
    • Metal
    • Project Profiles
    • Roofing Supply Pro
    • Roofing Safety
    • Steep Slope
    • Sustainable Roofing
    • Technology
  • EXCLUSIVES
    • Best of Success
    • Contractor Profile
    • IRE Show
    • Roofing Contractor of the Year
    • Top 100
    • Young Guns
    • State of the Industry
  • MULTIMEDIA
    • Videos
    • Podcasts
    • Interactive Spotlights
    • Roofing Quizzes
    • IRE Videos
    • Webinars
    • Photo Galleries
  • PRODUCTS
    • New Products
    • Featured Products
  • COLUMNS
    • Editor's Note
    • Exit Planning
    • Guest Column
  • EVENTS
    • International Roofing Expo
    • Webinars
    • Best of Success Conference
    • Industry Events
  • DIRECTORY
    • Associations
    • Distributors
    • Manufacturer/Supplier
    • Business Services
    • Get Listed
  • MORE
    • Roofing Contractor Newsletters
    • Techos y Más Advisory Board
    • RC Store
    • Roofing Supply Pro
    • Custom Content & Marketing Services
    • Market Research
    • Sponsor Insights
    • Company Spotlights
    • Classifieds
      • Auctions
      • Business For Sale
      • Business Opportunities
      • Equipment For Sale
      • Positions Available
      • Products
      • Safety
      • Software
      • Services
      • Training
    • Contact Us
  • EMAGAZINE
    • eMagazine
    • Advertise
      • Media Kit
      • Editorial Calendar
      • Contact
    • Archive Issues
  • SIGN UP!
Home » Keywords: » lead generation

Items Tagged with 'lead generation'

ARTICLES

Anna-Anderson-headshot-podcast-title-slide
Podcast

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
October 29, 2025
No Comments

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how roofing contractors can apply them to their marketing and operations to win over customers.


Read More
A Drone hovering over a roof

11 Ways to Use AI In Your Roofing Business

Our Criteria for Selecting AI Roofing Tools
Austin Ryder
Austin Ryder
October 15, 2025
No Comments

AI is evolving at an unprecedented rate and will continue to change faster and faster. Here are just a few suggestions on how you can use it to help grow and maintain your business.


Read More
A logo of BNP MEDIA's Ignite Demand
Technology News

BNP Media Unveils IgniteDemand: A Data-Driven Platform Redefining B2B Demand Generation

New always-on platform delivers prioritized leads, faster sales velocity, and measurable ROI
Roofing Contractor
Roofing Contractor Staff
September 23, 2025
No Comments

New always-on platform delivers prioritized leads, faster sales velocity, and measurable ROI.


Read More
Dear Anna: Is My Website Truly Accessible?
Podcast

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
May 19, 2025
No Comments

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”


Read More
Dear Anna Podcast Lead Generation Optimization featuring Anna Anderson
Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
April 15, 2025
No Comments

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.


Read More
Video-RSP_Baughn_Leads.jpg
Sales and Marketing

VIDEO: Get Leads For Your Contractors!

Helping customers generate leads with these tips is a win-win for all involved
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 8, 2024
No Comments

Wade Baughn, vice president of American Home Systems, shares some unique ways distributors can help customers generate leads.


Read More
How Google Search Changes Impact Your Business
Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Roofing Contractor
Roofing Contractor Staff
August 5, 2024
No Comments
Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Read More
AnnaPodcast_customer_database.jpg
Podcast

Dear Anna: How Do I Turn my Database into a Goldmine?

Leveraging your existing customer database can produce a wealth of information to refine your marketing and lead generation
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 19, 2024
No Comments

Want an idea on how to leverage your existing customer base to improve lead generation? Art Unlimited CEO Anna Anderson goes a step further to provide multiple tactics that you can use to boost business.


Read More
sales-optimization
IRE 2024

IRE Session Preview: Changing the Game for Salespeople

Optimizing leads to improve conversions will be the key to ongoing success for roofing contractors
John DeRosa
February 6, 2024
One Comment

John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”


Read More
How to Get Accurate Marketing Information
Business Marketing

VIDEO: How to Get Accurate Marketing Information

Having marketing data you can trust is essential to evaluating ROI and generating new business.
August 10, 2023
2 Comments
In this brief video, roofing contractors can learn how to get accurate marketing data and use it effectively to attract new customers.
Read More
More Articles Tagged with 'lead generation'
Manage My Account
  • eMagazine Subscription
  • Sign Up for the Newsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

Popular Stories

Tinker, Turner Discuss Home Depot/GMS Acquisition

The Home Depot Acquires GMS: What It Means for Contractors and the Future of Distribution

A Drone hovering over a roof

11 Ways to Use AI In Your Roofing Business

A finished commercial roof, including flashings

It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

THE POWER OF A REMOTE SALES ASSISTANT:
LESSONS FROM THE FIELD

Events

December 3, 2025

The Premier Roofing Conference: Best of Success

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

View All Submit An Event

Be in the forefront of the roofing industry!

Join thousands of professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing