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Home » Keywords: » lead generation

Items Tagged with 'lead generation'

ARTICLES

The Contractor's Guide to Marketing Metrics That Pay Off
Dear Anna

6 Marketing Metrics Every Roofing Contractor Needs

Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
John Wyatt
John Wyatt
June 29, 2026
One Comment
Track the six marketing metrics that improve lead quality, sales, and long-term roofing growth.
Read More
Contractors Who Win Trust Win More Business
Dear Anna

Build Trust That Wins More Roofs Now

Anna Anderson explains how awards, certifications and media exposure build contractor trust online.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
June 19, 2026
No Comments
On the “Best of Success” podcast, A-Squared Marketing CEO Anna Anderson talks about why referrals, certifications and media coverage remain critical trust signals today for contractors.
Read More
Netic-logo-on--illustrated-monitor
Technology News

Netic AI for Roofing Receives $23M in Series B Funding

AI-driven product automatically books jobs directly into CRMs
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 17, 2025
One Comment

A tech company focused on developing AI solutions for industries like roofing has raised $23 million in Series B funding, which will go toward expanding its AI platform's capabilities and scaling its team.


Read More
Anna-Anderson-headshot-podcast-title-slide
Podcast

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
October 29, 2025
No Comments

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how roofing contractors can apply them to their marketing and operations to win over customers.


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A Drone hovering over a roof

11 Ways to Use AI In Your Roofing Business

Our Criteria for Selecting AI Roofing Tools
Austin Ryder
Austin Ryder
October 15, 2025
3 Comments

AI is evolving at an unprecedented rate and will continue to change faster and faster. Here are just a few suggestions on how you can use it to help grow and maintain your business.


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A logo of BNP MEDIA's Ignite Demand
Technology News

BNP Media Unveils IgniteDemand: A Data-Driven Platform Redefining B2B Demand Generation

New always-on platform delivers prioritized leads, faster sales velocity, and measurable ROI
Roofing Contractor
Roofing Contractor Staff
September 23, 2025
No Comments

New always-on platform delivers prioritized leads, faster sales velocity, and measurable ROI.


Read More
Dear Anna: Is My Website Truly Accessible?
Podcast

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
May 19, 2025
No Comments

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”


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Dear Anna Podcast Lead Generation Optimization featuring Anna Anderson
Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 15, 2025
No Comments

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.


Read More
Video-RSP_Baughn_Leads.jpg
Sales and Marketing

VIDEO: Get Leads For Your Contractors!

Helping customers generate leads with these tips is a win-win for all involved
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 8, 2024
No Comments

Wade Baughn, vice president of American Home Systems, shares some unique ways distributors can help customers generate leads.


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How Google Search Changes Impact Your Business
Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Roofing Contractor
Roofing Contractor Staff
August 5, 2024
No Comments
Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Read More
More Articles Tagged with 'lead generation'
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

July 30, 2026

Pushing the Envelope - Going Beyond Conceptual Design

Credits: 1 AIA LU/HSW; 1 IIBEC CEH; 0.1 ICC CEU

The focus of this presentation is to dive deeper, beyond the concept, and into proper building envelope design.

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