Did you know that four out of five consumers search for local businesses online?

In this mobile revolution, roofers need to capture what Google calls “micro moments” – which means creating lead conversions whenever and wherever a mobile user is searching.

If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."

Sales guru Ron Marks, a partner with Southwestern Consulting, kicked off the 2015 Best of Success seminar by laying out concrete steps roofing contractors can take to shorten their sales cycle.

You're creating great content every day simply by running a high-quality roofing-contractor business.

Ken Kelly tried to find one person to handle his print media, website, social media and technical writing. He turned to Anna Anderson of Art Unlimited for help.