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Home » lead generation

Articles Tagged with ''lead generation''

Netic-logo-on--illustrated-monitor
Technology News

Netic AI for Roofing Receives $23M in Series B Funding

AI-driven product automatically books jobs directly into CRMs
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 17, 2025
One Comment

A tech company focused on developing AI solutions for industries like roofing has raised $23 million in Series B funding, which will go toward expanding its AI platform's capabilities and scaling its team.


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Anna-Anderson-headshot-podcast-title-slide
Podcast

Dear Anna: How Do I Never Lose a Customer Again?

Learn tips and strategies on winning over customers and making them lifelong clients
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
October 29, 2025
No Comments

Art Unlimited CEO Anna Anderson discusses strategies from the book “Never Lose a Customer Again” and how roofing contractors can apply them to their marketing and operations to win over customers.


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A Drone hovering over a roof

11 Ways to Use AI In Your Roofing Business

Our Criteria for Selecting AI Roofing Tools
Austin Ryder
Austin Ryder
October 15, 2025
No Comments

AI is evolving at an unprecedented rate and will continue to change faster and faster. Here are just a few suggestions on how you can use it to help grow and maintain your business.


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A logo of BNP MEDIA's Ignite Demand
Technology News

BNP Media Unveils IgniteDemand: A Data-Driven Platform Redefining B2B Demand Generation

New always-on platform delivers prioritized leads, faster sales velocity, and measurable ROI
Roofing Contractor
Roofing Contractor Staff
September 23, 2025
No Comments

New always-on platform delivers prioritized leads, faster sales velocity, and measurable ROI.


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Dear Anna: Is My Website Truly Accessible?
Podcast

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
May 19, 2025
No Comments

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”


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Dear Anna Podcast Lead Generation Optimization featuring Anna Anderson
Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
April 15, 2025
No Comments

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.


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Video-RSP_Baughn_Leads.jpg
Sales and Marketing

VIDEO: Get Leads For Your Contractors!

Helping customers generate leads with these tips is a win-win for all involved
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 8, 2024
No Comments

Wade Baughn, vice president of American Home Systems, shares some unique ways distributors can help customers generate leads.


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How Google Search Changes Impact Your Business
Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Roofing Contractor
Roofing Contractor Staff
August 5, 2024
No Comments
Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
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AnnaPodcast_customer_database.jpg
Podcast

Dear Anna: How Do I Turn my Database into a Goldmine?

Leveraging your existing customer database can produce a wealth of information to refine your marketing and lead generation
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 19, 2024
No Comments

Want an idea on how to leverage your existing customer base to improve lead generation? Art Unlimited CEO Anna Anderson goes a step further to provide multiple tactics that you can use to boost business.


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sales-optimization
IRE 2024

IRE Session Preview: Changing the Game for Salespeople

Optimizing leads to improve conversions will be the key to ongoing success for roofing contractors
John DeRosa is a sales performance expert
John DeRosa
February 6, 2024
One Comment

John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”


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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

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Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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