Lead generation - Articles - Page 4

Making Mobile Moments Count

In any market, mobile optimization matters when homeowners are looking for a new roof.

March 1, 2017

In this mobile revolution, roofers need to capture what Google calls “micro moments” – which means creating lead conversions whenever and wherever a mobile user is searching.

Five Steps to Generating Leads Through Content

Be strategic about what you post on your website, blog and social media; it may land new leads

Karen Edwards

June 3, 2016

3 Comments

If you're a roofing contractor trying to learn how to market effectively in the digital age, you've probably come across the term "content marketing."

Best of Success Seminar: Eliminating ‘Eventually’ In Selling Roof Jobs Lead Generation The Hard Way

Ron Marks and Bo Duggan

Art Aisner

December 9, 2015

No Comments

Sales guru Ron Marks, a partner with Southwestern Consulting, kicked off the 2015 Best of Success seminar by laying out concrete steps roofing contractors can take to shorten their sales cycle.

Generating Roofing Job Leads Through Content

Karen Edwards Heidi Ellsworth

October 6, 2015

6 Comments

You're creating great content every day simply by running a high-quality roofing-contractor business.

Marketing Makeover

Evaluating the Sales Process

Heidi Ellsworth Karen Edwards

May 29, 2015

3 Comments

The beginning of strong marketing is a strong engagement of employees in the sales process.

Marketing Makeover

Marketing Makeover: Getting Started

Karen Edwards Heidi Ellsworth

March 6, 2015

2 Comments

Analyze your marketing strategies to understand them.

Best of Success Seminar: Target Your Audience and Convert More Leads

Ken Kelly and Anna Anderson

Chris King

December 8, 2014

One Comment

Ken Kelly tried to find one person to handle his print media, website, social media and technical writing. He turned to Anna Anderson of Art Unlimited for help.