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Home » lead generation

Articles Tagged with ''lead generation''

AnnaPodcast_customer_database.jpg
Podcast

Dear Anna: How Do I Turn my Database into a Goldmine?

Leveraging your existing customer database can produce a wealth of information to refine your marketing and lead generation
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 19, 2024
No Comments

Want an idea on how to leverage your existing customer base to improve lead generation? Art Unlimited CEO Anna Anderson goes a step further to provide multiple tactics that you can use to boost business.


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sales-optimization
IRE 2024

IRE Session Preview: Changing the Game for Salespeople

Optimizing leads to improve conversions will be the key to ongoing success for roofing contractors
John DeRosa is a sales performance expert
John DeRosa
February 6, 2024
One Comment

John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”


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How to Get Accurate Marketing Information
Business Marketing

VIDEO: How to Get Accurate Marketing Information

Having marketing data you can trust is essential to evaluating ROI and generating new business.
August 10, 2023
2 Comments
In this brief video, roofing contractors can learn how to get accurate marketing data and use it effectively to attract new customers.
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Marketing

Dear Anna: What Do the Latest Lead Forecasts Mean for Roofing Contractors?

Search result reports show concerning patterns not seen in five years
May 4, 2023
3 Comments

The latest search result reports are forecasting a slow start to the busy season, warns Anna Anderson, CEO of Art Unlimited.


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PODCAST: California’s Changing Standard for Lead

April 3, 2023
One Comment

Changing regulations in California regarding lead will have an enormous impact on roofers, warns Trent Cotney of Adams and Reese.


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client-3691432_1280.jpg

Growth Tip: Get Marketing and Sales Speaking the Same Language

Gregg Hicks
November 24, 2022
3 Comments

To get your marketing and sales teams to understand each other better and, ultimately, convert more leads into sales, try these tips.


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PODCAST: Lead Exposure in the Construction Industry

November 18, 2022
No Comments

Trent Cotney, partner at Adams and Reese, discusses OSHA’s proposed rulemaking for lead exposure and how it may affect contractors on the job.


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VIDEO: Statute of Limitations and Roofing Claims

November 18, 2022
No Comments

Trent Cotney, partner at Adams and Reese, provides what contractors should research when it comes to determining whether they’re still open to claims following a job.


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Roofr-logo.jpg

Roofr Closes Series A Round, Adding $12 Million in Funding to Build Out SaaS Platform

September 13, 2022
No Comments

The latest funding round will help Roofr build a robust end-to-end experience for roofers globally by providing professionals with a simple way to manage their projects.


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Podcast_1170x878_080322_Anna.jpg

Dear Anna: Rekindling Roofing Leads and Using Marketing Audits

August 8, 2022
No Comments

In this “Dear Anna” episode, Art Unlimited CEO Anna Anderson shares the importance of rekindling existing roofing leads and a few strategies on how to leverage them to create new business.


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Events

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How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

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Pushing the Envelope - Going Beyond Conceptual Design

Credits: 1 AIA LU/HSW; 1 IIBEC CEH; 0.1 ICC CEU

The focus of this presentation is to dive deeper, beyond the concept, and into proper building envelope design.

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