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Home » lead generation

Articles Tagged with ''lead generation''

How Google Search Changes Impact Your Business
Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Roofing Contractor
Roofing Contractor Staff
August 5, 2024
No Comments
Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
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AnnaPodcast_customer_database.jpg
Podcast

Dear Anna: How Do I Turn my Database into a Goldmine?

Leveraging your existing customer database can produce a wealth of information to refine your marketing and lead generation
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 19, 2024
No Comments

Want an idea on how to leverage your existing customer base to improve lead generation? Art Unlimited CEO Anna Anderson goes a step further to provide multiple tactics that you can use to boost business.


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sales-optimization
IRE 2024

IRE Session Preview: Changing the Game for Salespeople

Optimizing leads to improve conversions will be the key to ongoing success for roofing contractors
John DeRosa is a sales performance expert
John DeRosa
February 6, 2024
One Comment

John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”


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How to Get Accurate Marketing Information
Business Marketing

VIDEO: How to Get Accurate Marketing Information

Having marketing data you can trust is essential to evaluating ROI and generating new business.
August 10, 2023
2 Comments
In this brief video, roofing contractors can learn how to get accurate marketing data and use it effectively to attract new customers.
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AnnaPodcast_1170x878_050423.jpg
Marketing

Dear Anna: What Do the Latest Lead Forecasts Mean for Roofing Contractors?

Search result reports show concerning patterns not seen in five years
May 4, 2023
3 Comments

The latest search result reports are forecasting a slow start to the busy season, warns Anna Anderson, CEO of Art Unlimited.


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PODCAST: California’s Changing Standard for Lead

April 3, 2023
One Comment

Changing regulations in California regarding lead will have an enormous impact on roofers, warns Trent Cotney of Adams and Reese.


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client-3691432_1280.jpg

Growth Tip: Get Marketing and Sales Speaking the Same Language

Gregg Hicks
November 24, 2022
3 Comments

To get your marketing and sales teams to understand each other better and, ultimately, convert more leads into sales, try these tips.


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Podcast_1170x878_111722.jpg

PODCAST: Lead Exposure in the Construction Industry

November 18, 2022
No Comments

Trent Cotney, partner at Adams and Reese, discusses OSHA’s proposed rulemaking for lead exposure and how it may affect contractors on the job.


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Video_1170x878_Cotney5.jpg

VIDEO: Statute of Limitations and Roofing Claims

November 18, 2022
No Comments

Trent Cotney, partner at Adams and Reese, provides what contractors should research when it comes to determining whether they’re still open to claims following a job.


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Roofr-logo.jpg

Roofr Closes Series A Round, Adding $12 Million in Funding to Build Out SaaS Platform

September 13, 2022
No Comments

The latest funding round will help Roofr build a robust end-to-end experience for roofers globally by providing professionals with a simple way to manage their projects.


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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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