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Home » lead generation

Articles Tagged with ''lead generation''

Dear Anna: Is My Website Truly Accessible?
Podcast

Dear Anna: Is My Website Truly Accessible?

Not only does accessibility help with legal compliance, but it could also lead to increased lead generation
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
May 19, 2025
One Comment

Statistically, many websites are not compliant with accessibility requirements. Find out if your site is up to snuff to potentially gain new leads in this episode of “Dear Anna.”


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Dear Anna Podcast Lead Generation Optimization featuring Anna Anderson
Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
April 15, 2025
No Comments

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.


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Video-RSP_Baughn_Leads.jpg
Sales and Marketing

VIDEO: Get Leads For Your Contractors!

Helping customers generate leads with these tips is a win-win for all involved
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
November 8, 2024
No Comments

Wade Baughn, vice president of American Home Systems, shares some unique ways distributors can help customers generate leads.


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How Google Search Changes Impact Your Business
Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Roofing Contractor
Roofing Contractor Staff
August 5, 2024
No Comments
Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Read More
AnnaPodcast_customer_database.jpg
Podcast

Dear Anna: How Do I Turn my Database into a Goldmine?

Leveraging your existing customer database can produce a wealth of information to refine your marketing and lead generation
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 19, 2024
No Comments

Want an idea on how to leverage your existing customer base to improve lead generation? Art Unlimited CEO Anna Anderson goes a step further to provide multiple tactics that you can use to boost business.


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sales-optimization
IRE 2024

IRE Session Preview: Changing the Game for Salespeople

Optimizing leads to improve conversions will be the key to ongoing success for roofing contractors
John DeRosa is a sales performance expert
John DeRosa
February 6, 2024
One Comment

John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”


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How to Get Accurate Marketing Information
Business Marketing

VIDEO: How to Get Accurate Marketing Information

Having marketing data you can trust is essential to evaluating ROI and generating new business.
August 10, 2023
2 Comments
In this brief video, roofing contractors can learn how to get accurate marketing data and use it effectively to attract new customers.
Read More
AnnaPodcast_1170x878_050423.jpg
Marketing

Dear Anna: What Do the Latest Lead Forecasts Mean for Roofing Contractors?

Search result reports show concerning patterns not seen in five years
May 4, 2023
3 Comments

The latest search result reports are forecasting a slow start to the busy season, warns Anna Anderson, CEO of Art Unlimited.


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Podcast_1170x878_032723_2.jpg

PODCAST: California’s Changing Standard for Lead

April 3, 2023
One Comment

Changing regulations in California regarding lead will have an enormous impact on roofers, warns Trent Cotney of Adams and Reese.


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client-3691432_1280.jpg

Growth Tip: Get Marketing and Sales Speaking the Same Language

Gregg Hicks
November 24, 2022
3 Comments

To get your marketing and sales teams to understand each other better and, ultimately, convert more leads into sales, try these tips.


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