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Home » Authors » John DeRosa
John DeRosa

John DeRosa

John DeRosa is a sales performance expert and author of The Contractor Sales Roadmap, a framework designed to help home improvement and building supply professionals build trust, overcome price, and close more deals.
Articles

ARTICLES

John DeRosa
IRE 2026 Session Preview

Growing Sales is EASY… If You Focus on the Right Things

A salesperson’s motivation, mindset, and management, all stems from how well your company executes on two key fundamentals.
John DeRosa is a sales performance expert
John DeRosa
January 19, 2026
No Comments

A salesperson’s motivation, mindset, and management, all stems from how well your company executes on two key fundamentals.


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pexels-pixabay-327540_900.jpg
IRE 2025 Session Preview

7 Sales Training Basics Beginners MUST Master

Most salespeople think the gift of gab is best when selling, but the prospect doesn’t want to hear you talk — they care about solving challenges
John DeRosa is a sales performance expert
John DeRosa
February 13, 2025
No Comments

John DeRosa, director of contractor training at SRS Distribution, shares seven basic steps a sales professional can follow to improve their success.


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sales-optimization
IRE 2024

IRE Session Preview: Changing the Game for Salespeople

Optimizing leads to improve conversions will be the key to ongoing success for roofing contractors
John DeRosa is a sales performance expert
John DeRosa
February 6, 2024
One Comment

John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”


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IRE 2023: Sales Training

What Makes a Roofing Contractor Successful?

Highlighting Key Differences Besides Cost Helps Close the Sale
John DeRosa is a sales performance expert
John DeRosa
March 3, 2023
No Comments

What makes people choose one roofing contractor over another? Find out in this 2023 IRE session.


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linkedin-sales-solutions-YDVdprpgHv4-unsplash.jpg

IRE 2023 Session Preview: 'Selling Your Price' by SRS Distribution's John DeRosa

John DeRosa is a sales performance expert
John DeRosa
February 24, 2023
No Comments

Escape the price-driven sale with these real-world strategies aimed to help roofing contractors succeed.


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John-DeRosa-SRS

IRE 2021 Session Preview: Mastering the Fundamentals of the Sales Process

John DeRosa is a sales performance expert
John DeRosa
August 9, 2021
No Comments

Learn tips and tricks on how a well-built sales process can answer the most common sales objections raised by customers.


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COVID-laptop-coronavirus

Redefining 'Business as Usual': Five Post COVID-19 Facts Roofing Contractors Can't Ignore

John DeRosa is a sales performance expert
John DeRosa
October 12, 2020
No Comments

John DeRosa of SRS Distribution addresses five facts roofing contractors must come to terms with regarding present and future sales.


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Business Spreadsheets and Files

IRE 2019 Session: Welcome to the Experience Economy

John DeRosa is a sales performance expert
John DeRosa
February 4, 2019
No Comments

Like it or not, we live in a hyper-connected world where some customers have unrealistic expectations and they’re literally one click away from writing a negative review if you fail to meet those expectations.


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John DeRosa

IRE Seminar: Tips for Managing the Sales Process in Residential Roofing

Properly Navigating the Sales Experience Increases the Perception of Value and theAbility to Close the Deal
John DeRosa is a sales performance expert
John DeRosa
February 24, 2017
No Comments
When I work with salespeople, there’s always someone who asks me to identify the most challenging stage of the sales call.
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John DeRosa

IRE Seminar: Planning for Profits

John DeRosa is a sales performance expert
John DeRosa
February 23, 2017
No Comments
John DeRosa, Director of Contractor Training for SRS Distribution, will give his seminar on Wednesday, March 1, 7:45 to 9:15 a.m.
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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

July 30, 2026

Pushing the Envelope - Going Beyond Conceptual Design

Credits: 1 AIA LU/HSW; 1 IIBEC CEH; 0.1 ICC CEU

The focus of this presentation is to dive deeper, beyond the concept, and into proper building envelope design.

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