John DeRosa is a sales performance expert and author of The Contractor Sales Roadmap, a framework designed to help home improvement and building supply professionals build trust, overcome price, and close more deals.
John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”
Like it or not, we live in a hyper-connected world where some customers have unrealistic expectations and they’re literally one click away from writing a negative review if you fail to meet those expectations.