Articles by John DeRosa

A salesperson’s motivation, mindset, and management, all stems from how well your company executes on two key fundamentals.

John DeRosa, director of contractor training at SRS Distribution, shares seven basic steps a sales professional can follow to improve their success.

John DeRosa, director of contractor training at SRS Distribution, shows the value in optimizing sales leads versus determining if a lead is “qualified” or “unqualified.”

What makes people choose one roofing contractor over another? Find out in this 2023 IRE session.

Escape the price-driven sale with these real-world strategies aimed to help roofing contractors succeed.

Learn tips and tricks on how a well-built sales process can answer the most common sales objections raised by customers.

John DeRosa of SRS Distribution addresses five facts roofing contractors must come to terms with regarding present and future sales.

Like it or not, we live in a hyper-connected world where some customers have unrealistic expectations and they’re literally one click away from writing a negative review if you fail to meet those expectations.