Getting trustworthy marketing data quickly can be a challenge for small businesses, including roofing contractors. In this brief RC Best of Success Podcast episode, Publisher Jill Bloom speaks with Jessica Reyna, owner and marketing director of Kill Your Competition, about how roofers can find easily-verifiable information and ensure they see results with their marketing dollars.

“Especially as a contractor or even as a local business or even sometimes marketers, I’ve seen this, they don’t understand, what is a good source,” Reyna said. “How do I validate what’s true and what’s not? Because there’s millions of ways you can get ‘reporting’ and information.”

Reyna also talked about the importance of having first-party data. “As a business owner, you cannot make your business decisions asking your competitor what he thinks about your business, asking your neighbor about anything you’re doing on your website,” she said. “You have to go back to the source.”

Watch the full conversation here.