The rebrand does not change the team managing its roofing contractor campaigns. Rather, RoofSpark said the new name more clearly reflects its focus on the residential roofing industry while the leadership changes are intended to support growth.

“Nothing about the actual work changed hands,” Ghattas said. “The clients, the case studies and the team all came with us.”

RoofSpark said its Show Up & Close System is designed to handle the customer acquisition process through the point of an in-person appointment. The program combines advertising campaigns targeting homeowners, a qualification process that collects information such as location, insurance provider, budget and project timeframe, and a booking service that follows up with prospects by text and email.

“Our clients don’t chase leads, and they don’t send follow-ups,” Ghattas said. “We handle everything except walking to the house.”

Artemis and Ghattas will continue managing client accounts directly. Danes said his focus as CEO will be on creating a more standardized structure around the company’s existing processes.

“My job is to build the structure around what Adam and Mohamad already do well,” Danes said. “The rebrand is the outward part of that. The internal part is documenting the system so it runs the same way on every account, in every market.”

RoofSpark said it has run campaigns for roofing contractors in markets including Houston, Dallas and San Jose, Calif. The company cited work with St8Forward Roofing in which it targeted 20 in-person appointments over 90 days and ultimately booked 36.

RoofSpark works with residential roofing contractors nationwide and says its program can either supplement or replace lead-generation channels such as referrals, door-to-door sales and storm-driven marketing.