Unlike AI systems that assist humans, Netic executes entire workflows autonomously. The “Netic Brain” AI is trained specifically on service industry workflows and real-time operational signals. It can handle calls, texts and online chats while integrating with customer relationship management and field management software. Autonomous AI agents answer calls and all inbound leads across channels, qualify leads and book appointments 24/7.

Netic’s full-cycle automation includes external data like weather patterns to forecast demand. It can tap into customer data to proactively identify sales opportunities, launching targeted autonomous engagement campaigns and even upselling relevant services.

In a testimonial from Netic's website, Chris Hoffmann, founder and CEO of the Hoffmann Brothers HVAC company, said Netic is "unlike anything on the market today."

"We are now able to combine customer data with external signals like weather patterns to target exactly who needs service, when they need it, instead of pouring our marketing budget into traditional lead generation channels, which have become oversaturated and costly," Hoffmann said.

Netic was founded by Melisa Tokmak, a Stanford computer science graduate. Before launching Netic in late 2024, she was general manager and chief of staff at Scale AI, helping build government and enterprise businesses.

Tokmak sought to develop AI that automatically executes workflows for essential service industries like home services and consumer healthcare. According to the Insurance Journal, Netic is consciously keeping its funding rounds at a sustainable size despite the current market placing a high valuation on AI.

“We’re building a different type of company that will withstand any kind of bubble and any kind of vanity metrics,” Tokmak told the Insurance Journal.

In addition to further developing Netic’s capabilities, the funding will look to expand the current team of 22 employees.