Una lesión cambió el rumbo de Roger Urena y lo llevó a descubrir la industria del roofing. Su empresa inició en la Dodge Durango familiar y ahora es parte del reducido grupo de contratistas que han obtenido el reconocimiento President’s Club de GAF.
A back injury changed the course of Roger Urena's life and led him to discover the roofing industry. His company started out of the family's Dodge Durango and is now among the select group of contractors to earn GAF's President's Club distinction.
New survey data reveals a surprising gap between what roofers assume matters and what actually wins jobs
August 1, 2026
New survey data from 292 homeowners reveals a surprising gap between what roofers assume matters and what actually wins jobs — and the results might change how you run your business.
A roofing contractor’s success after the storm depends on turning a messy roof inspection into a clear case and a hesitant homeowner into a confident client.
Roofing Contractor conducted a study exploring homeowner perspectives and expectations throughout the roofing customer journey, while also examining the services contractors currently deliver. Review key findings on customer pricing and financing preferences, along with the factors that matter most when homeowners choose a roofing contractor.
With "pickup trucks in the sky" and boots on every roof, JRC has built a 48-state commercial roofing empire on one unbreakable rule: never sub out quality.
With “pickup trucks in the sky” and boots on every roof, JRC has built a national commercial roofing operation on one unbreakable rule: never compromise on quality.
On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.