Podcast
Dear Anna: How Do I Optimize for AI-Overviews?
Contractors need to adapt to AI-enhanced search results if they wish to remain relevant
As artificial intelligence plays an increasingly larger role in the personal and professional lives of roofing contractors, roofing companies must adapt to stand out from the crowd.
Dear Anna: How Do I Optimize for AI-Overviews?
AI-generated summaries of search results are here to stay, making marketing your roofing company a challenge. Anna Anderson, CEO of Art Unlimited, is here to provide the latest updates and information on successfully navigating digital marketing on search engines.
Case in point, people turn to Google for answers, whether it’s celebrity news, recipes, or finding a reliable contractor when their roof springs a leak. As Anna Anderson, marketing expert and CEO of Art Unlimited, points out, about 13% of hits from web searches arise from AI overviews — the AI-generated text that pops up at the top of a search query. This is up from 8% in January.
“We’re going to continue to see that advancement,” Anderson says. “The reason I say that is every time Google adds some of their paid advertising strategies behind a product, you know that with monetization, they’re gonna keep that feature.”
In addition, she says other AI-enhanced technologies are rising in popularity, including voice-activated searches that change the context and intent of search results. To navigate this ever-changing landscape, Anderson provides some helpful strategies in this latest episode of “Dear Anna.”
For instance, keywords are an important factor in boosting the relevance of content, but Anderson says in this new era, having robust content that answers the questions customers are asking goes a long way toward making it a top result.
“More importantly, your frequency of updating on social on your Google business profile is relevant, and getting your brand out in the community,” Anderson said.
Anderson also explores the question of accuracy regarding AI-generated results and how people must validate search results instead of blindly trusting them. She tells the story of a company that struggled to correct inaccurate information about its business after Google users filled in the blanks.
“The new kind of scam tactics right now is you're going to have spammers come in and try and feed irrelevant information into the algorithm,” she said.
Listen to the full episode here, and explore the rest of the “Dear Anna” series for more tips and ideas on how to improve marketing strategies.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
