Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.
In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.
Skyline Roofing Partners appointed former Google exec Ted Buell to its board, adding nearly 20 years of tech and AI expertise to support the company’s national growth.
AI executives Anna Anderson and Josey Parks warn that roofing contractors must adopt AI now or risk obsolescence as tech-enabled companies dominate the construction industry.
As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.
Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.
Why should a roofing company, which likely has clients who don't drive to a branch location, care about using Google Maps? The answer is three letters: S, E and O; they mean more than you may know.