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Home » Keywords: » Google

Items Tagged with 'Google'

ARTICLES

Visualizations of Bad Reviews

Negative Review Scams: How Roofing Contractors are Fighting Back

Contractors share their horror stories and how they saved their reputations against negative review onslaughts
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
March 9, 2026
No Comments
Fake Google reviews and ransom demands are targeting roofing contractors nationwide. Here’s how companies are fighting back — and what you should do.
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Website Changes Contractors Can Make Today to Win in Al Search Results
Dear Anna

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
February 11, 2026
One Comment
Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.
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Al Meets Roofing: How Homeowners Are Finding Contractors Differently
Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
January 28, 2026
No Comments
In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.
Read More
logos
Private Equity

Google Veteran Ted Buell Joins Skyline Roofing Board

Buell’s appointment brings deep expertise in AI, data strategy, and digital transformation to support Skyline’s continued national expansion
Roofing Contractor
Roofing Contractor Staff
October 14, 2025
No Comments
Skyline Roofing Partners appointed former Google exec Ted Buell to its board, adding nearly 20 years of tech and AI expertise to support the company’s national growth.
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Dear Anna: Is AI Critical for Contractor Survival?
Podcast

Dear Anna: AI: Its Power, Potential and How to Begin

Early AI adopters gain massive edge as construction industry undergoes digital transformation
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
July 30, 2025
No Comments
AI executives Anna Anderson and Josey Parks warn that roofing contractors must adopt AI now or risk obsolescence as tech-enabled companies dominate the construction industry.
Read More
Dear-Anna-title-slide-How-Do-I-Optimize-for-AI-Overviews
Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
June 23, 2025
No Comments

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.


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Dear Anna Podcast Lead Generation Optimization featuring Anna Anderson
Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
April 15, 2025
No Comments

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.


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A chart of the roofing materials outlook for the domestic and global markets.
Economic Indicators

New: Roofing Material Market to Increase 57% by 2034

Analytics firm projects market growth of 4.6% CAGR over the next decade; domestic market projected to hit $29 billion
Bryan Gottlieb
Bryan Gottlieb
August 22, 2024
No Comments

A new report from Future Market Insights reveals the domestic roofing material market will reach $29 billion by 2034, with a 3.4% CAGR. 


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How Google Search Changes Impact Your Business
Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Roofing Contractor
Roofing Contractor Staff
August 5, 2024
No Comments
Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Read More
A map with Google overlaid (image).
Roofing Technology

Is Google Maps Relevant for Roofers in 2024?

Using Google Maps? check out the core focus areas to improve your ranking.
Jon Beach
July 31, 2024
No Comments

Why should a roofing company, which likely has clients who don't drive to a branch location, care about using Google Maps? The answer is three letters: S, E and O; they mean more than you may know.


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More Articles Tagged with 'Google'
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    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

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Events

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Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

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Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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