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Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.

Jill Bloom

Anna Anderson John Wyatt

April 27, 2026

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Art Unlimited CEO Anna Anderson says stop chasing weak leads. Build a repeatable system that delivers real local jobs.

Estafas De Reseñas Negativas: Cómo Los Contratistas De Techado Están Contraatacando

Los contratistas comparten sus historias de terror y cómo salvaron su reputación frente a una avalancha de reseñas negativas

Chris Gray

April 24, 2026

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Reseñas falsas en Google y exigencias de rescate están apuntando a contratistas de techado en todo el país. Aquí le mostramos cómo las empresas están contraatacando — y qué debería hacer usted.

Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.

April 16, 2026

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.

Technology News

Maverick AI Launches Outreach Tool for Commercial Roofers

Platform targets building decision-makers

Roofing Contractor Staff

April 13, 2026

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Startup says AI-driven outreach helps roofing contractors identify and contact property decision-makers, generating qualified leads without relying on traditional B2B data platforms.

Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.

Jill Bloom

Tanja Kern

March 25, 2026

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Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.

Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.

Jill Bloom

Tanja Kern

March 25, 2026

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De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.

Negative Review Scams: How Roofing Contractors are Fighting Back

Contractors share their horror stories and how they saved their reputations against negative review onslaughts

Chris Gray

March 9, 2026

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Fake Google reviews and ransom demands are targeting roofing contractors nationwide. Here’s how companies are fighting back — and what you should do.

Website Changes Contractors Can Make Today to Win in Al Search Results

Dear Anna

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

Jill Bloom

Anna Anderson John Wyatt

February 11, 2026

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Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.

Al Meets Roofing: How Homeowners Are Finding Contractors Differently

Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.

Jill Bloom

Anna Anderson John Wyatt

January 28, 2026

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In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.

Private Equity

Google Veteran Ted Buell Joins Skyline Roofing Board

Buell’s appointment brings deep expertise in AI, data strategy, and digital transformation to support Skyline’s continued national expansion

Roofing Contractor Staff

October 14, 2025

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Skyline Roofing Partners appointed former Google exec Ted Buell to its board, adding nearly 20 years of tech and AI expertise to support the company’s national growth.