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Home » Google

Articles Tagged with ''Google''

Why Roofers Who Skip Their Online Presence in 2026 Are Already Losing Jobs to competitors.
Search Engine Optimization

5 Digital Layers That Determine When the Phone Rings

Why Roofers Who Skip Their Online Presence in 2026 Are Already Losing Jobs to competitors.
Jordan Yoo
July 20, 2026
No Comments
This piece is for the owner-operator and small-shop roofer who knows the work cold but hasn't given much thought to where their next job is actually coming from.
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2026 Roofing Technology Special Section
2026 Roofing Technology Special Section

The Real Reason to Take Software Seriously

Software is important, but a world-class homeowner experience will drive more scalable success.
Richy Nelson is CEO and Co-Founder of Roofr.
Richy Nelson
July 8, 2026
No Comments

Only 2% of homeowners said that tech doesn’t matter. Knowing that it builds trust, lean into it.


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Marketing Strategies That Really Work!
Dear Anna

5 Marketing Moves for Qualified Leads Now

Art Unlimited CEO Anna Anderson shares proven tactics subcontractors can execute now to generate consistent, qualified local leads.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
John Wyatt
April 27, 2026
One Comment

Art Unlimited CEO Anna Anderson says stop chasing weak leads. Build a repeatable system that delivers real local jobs. 


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Visualizations of Bad Reviews

Estafas De Reseñas Negativas: Cómo Los Contratistas De Techado Están Contraatacando

Los contratistas comparten sus historias de terror y cómo salvaron su reputación frente a una avalancha de reseñas negativas
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
April 24, 2026
No Comments

Reseñas falsas en Google y exigencias de rescate están apuntando a contratistas de techado en todo el país. Aquí le mostramos cómo las empresas están contraatacando — y qué debería hacer usted.


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Are AI Agents the Key to Never Missing a Lead?
Dear Anna Podcast

Are AI Agents the Key to Never Missing a Lead?

Roofing contractors should leverage AI for a competitive advantage when it comes to optimizing lead response times.
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 16, 2026
No Comments

With artificial intelligence built into search engines and social media alike, contractors need to know all their lead funnels are optimized.


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screenshot
Technology News

Maverick AI Launches Outreach Tool for Commercial Roofers

Platform targets building decision-makers
Roofing Contractor
Roofing Contractor Staff
April 13, 2026
No Comments

Startup says AI-driven outreach helps roofing contractors identify and contact property decision-makers, generating qualified leads without relying on traditional B2B data platforms.


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firefighters assist at data center rescue
Seguridad en Techos

Bomberos rescatan a trabajador de un techo en Georgia

Trabajador lesionado es trasladado por aire desde un techo de 50 pies en un centro de datos de Google
Tanja Kern headshot
Tanja Kern
April 6, 2026
No Comments
Trabajador lesionado es trasladado por aire desde un techo de 50 pies en un centro de datos de Google
Read More
firefighters assist at data center rescue
Roofing Safety

Firefighters Rescue Worker From GA Rooftop

Worker injured, airlifted from 50-foot roof at Google data center
Tanja Kern headshot
Tanja Kern
April 6, 2026
No Comments
Emergency crews rescued a construction worker injured 50 feet above ground at a Google data center site in LaGrange, Ga. The worker was airlifted in serious condition.
Read More
Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments
Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
Read More
Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments

De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.


Read More
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On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

December 7, 2026

Best of Success

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