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Home » Google

Articles Tagged with ''Google''

firefighters assist at data center rescue
Seguridad en Techos

Bomberos rescatan a trabajador de un techo en Georgia

Trabajador lesionado es trasladado por aire desde un techo de 50 pies en un centro de datos de Google
Tanja Kern headshot
Tanja Kern
April 6, 2026
No Comments
Trabajador lesionado es trasladado por aire desde un techo de 50 pies en un centro de datos de Google
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firefighters assist at data center rescue
Roofing Safety

Firefighters Rescue Worker From GA Rooftop

Worker injured, airlifted from 50-foot roof at Google data center
Tanja Kern headshot
Tanja Kern
April 6, 2026
No Comments
Emergency crews rescued a construction worker injured 50 feet above ground at a Google data center site in LaGrange, Ga. The worker was airlifted in serious condition.
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Digital Marketing Is Now Roofing’s Baseline
Live from IRE 2026

Digital Marketing Is Now Roofing’s Baseline

Poncho Serrano outlines why contractors must embrace multi-platform marketing, consistency and organic content to stay competitive in 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments
Marketing expert Poncho Serrano explains why roofing contractors must embrace multi-platform visibility, consistent content and organic strategy to compete in 2026. Learn how AI fits in—and why being “everywhere” online is no longer optional.
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Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
March 25, 2026
No Comments

De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.


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Visualizations of Bad Reviews

Negative Review Scams: How Roofing Contractors are Fighting Back

Contractors share their horror stories and how they saved their reputations against negative review onslaughts
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
March 9, 2026
No Comments
Fake Google reviews and ransom demands are targeting roofing contractors nationwide. Here’s how companies are fighting back — and what you should do.
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Website Changes Contractors Can Make Today to Win in Al Search Results
Dear Anna

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
John Wyatt
February 11, 2026
One Comment
Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.
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Al Meets Roofing: How Homeowners Are Finding Contractors Differently
Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
John Wyatt
John Wyatt
January 28, 2026
One Comment
In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.
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logos
Private Equity

Google Veteran Ted Buell Joins Skyline Roofing Board

Buell’s appointment brings deep expertise in AI, data strategy, and digital transformation to support Skyline’s continued national expansion
Roofing Contractor
Roofing Contractor Staff
October 14, 2025
No Comments
Skyline Roofing Partners appointed former Google exec Ted Buell to its board, adding nearly 20 years of tech and AI expertise to support the company’s national growth.
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Dear Anna: Is AI Critical for Contractor Survival?
Podcast

Dear Anna: AI: Its Power, Potential and How to Begin

Early AI adopters gain massive edge as construction industry undergoes digital transformation
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
July 30, 2025
No Comments
AI executives Anna Anderson and Josey Parks warn that roofing contractors must adopt AI now or risk obsolescence as tech-enabled companies dominate the construction industry.
Read More
Dear-Anna-title-slide-How-Do-I-Optimize-for-AI-Overviews
Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
June 23, 2025
No Comments

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.


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