Articles Tagged with ''Google''

Por qué los roofers deben estar en todas las plataformas en 2026

El marketing digital ya es la base en roofing

Poncho Serrano explica por qué los contratistas deben adoptar marketing en múltiples plataformas, consistencia y contenido orgánico para competir en 2026.

Jill Bloom

Tanja Kern

March 25, 2026

No Comments

De TikTok a Google, los contratistas de roofing deben estar en todas partes y ser consistentes para destacar en el entorno digital actual.

Negative Review Scams: How Roofing Contractors are Fighting Back

Contractors share their horror stories and how they saved their reputations against negative review onslaughts

Chris Gray

March 9, 2026

No Comments

Fake Google reviews and ransom demands are targeting roofing contractors nationwide. Here’s how companies are fighting back — and what you should do.

Website Changes Contractors Can Make Today to Win in Al Search Results

Dear Anna

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

February 11, 2026

Art Unlimited CEO Anna Anderson shares practical, no-cost steps contractors can take right now to prepare their marketing for AI-driven search and the rapidly emerging “business-to-agent” economy.

Al Meets Roofing: How Homeowners Are Finding Contractors Differently

Dear Anna

AI In Construction—Transforming Client Acquisition

As decision-makers turn to AI instead of Google, contractors must rethink their websites and trust signals to stay visible and competitive.

January 28, 2026

In the latest “Dear Anna” podcast, marketing expert Anna Anderson reviews how decision-makers turn to AI instead of Google, and how contractors must rethink their websites and trust signals to stay visible and competitive.

Private Equity

Google Veteran Ted Buell Joins Skyline Roofing Board

Buell’s appointment brings deep expertise in AI, data strategy, and digital transformation to support Skyline’s continued national expansion

Roofing Contractor Staff

October 14, 2025

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Skyline Roofing Partners appointed former Google exec Ted Buell to its board, adding nearly 20 years of tech and AI expertise to support the company’s national growth.

Dear Anna: Is AI Critical for Contractor Survival?

Podcast

Dear Anna: AI: Its Power, Potential and How to Begin

Early AI adopters gain massive edge as construction industry undergoes digital transformation

July 30, 2025

AI executives Anna Anderson and Josey Parks warn that roofing contractors must adopt AI now or risk obsolescence as tech-enabled companies dominate the construction industry.

Dear-Anna-title-slide-How-Do-I-Optimize-for-AI-Overviews

Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant

June 23, 2025

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.

Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions

April 15, 2025

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.

A chart of the roofing materials outlook for the domestic and global markets.

Economic Indicators

New: Roofing Material Market to Increase 57% by 2034

Analytics firm projects market growth of 4.6% CAGR over the next decade; domestic market projected to hit $29 billion

Bryan Gottlieb

August 22, 2024

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A new report from Future Market Insights reveals the domestic roofing material market will reach $29 billion by 2034, with a 3.4% CAGR.

Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?

Roofing Contractor Staff

August 5, 2024

No Comments

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

Join roofing professionals from across the nation at the 2026 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

Articles Tagged with ''Google''

El marketing digital ya es la base en roofing

Negative Review Scams: How Roofing Contractors are Fighting Back

AI Is Changing How Customers Find Contractors—Here’s How to Stay Visible Without Overhauling Your Business

AI In Construction—Transforming Client Acquisition

Google Veteran Ted Buell Joins Skyline Roofing Board

Dear Anna: AI: Its Power, Potential and How to Begin

Dear Anna: How Do I Optimize for AI-Overviews?

Dear Anna: How Can I Optimize Lead Generation?

New: Roofing Material Market to Increase 57% by 2034

VIDEO: How Google Search Changes Impact Your Business

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