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Home » Google

Articles Tagged with ''Google''

Dear Anna: Is AI Critical for Contractor Survival?
Podcast

Dear Anna: AI: Its Power, Potential and How to Begin

Early AI adopters gain massive edge as construction industry undergoes digital transformation
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Tanja Kern headshot
Tanja Kern
July 30, 2025
No Comments
AI executives Anna Anderson and Josey Parks warn that roofing contractors must adopt AI now or risk obsolescence as tech-enabled companies dominate the construction industry.
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Dear-Anna-title-slide-How-Do-I-Optimize-for-AI-Overviews
Podcast

Dear Anna: How Do I Optimize for AI-Overviews?

Contractors need to adapt to AI-enhanced search results if they wish to remain relevant
Anna Anderson, CEO of Art Unlimited
Anna Anderson
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
June 23, 2025
No Comments

As search engines like Google make AI-overview search results front and center, roofing contractors will need to adapt to keep their digital business fronts relevant.


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Dear Anna Podcast Lead Generation Optimization featuring Anna Anderson
Podcast

Dear Anna: How Can I Optimize Lead Generation?

Studying your company’s touchpoints can lead to smarter marketing decisions
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
Jill Bloom is the Group Publisher of Building Enclosure, Roofing Contractor, and Walls & Ceilings.
Jill Bloom
Anna Anderson, CEO of Art Unlimited
Anna Anderson
April 15, 2025
No Comments

Marketing expert Anna Anderson challenges contractors to think differently about lead generation to better inform their marketing strategies and budgets.


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A chart of the roofing materials outlook for the domestic and global markets.
Economic Indicators

New: Roofing Material Market to Increase 57% by 2034

Analytics firm projects market growth of 4.6% CAGR over the next decade; domestic market projected to hit $29 billion
Bryan Gottlieb
Bryan Gottlieb
August 22, 2024
No Comments

A new report from Future Market Insights reveals the domestic roofing material market will reach $29 billion by 2034, with a 3.4% CAGR. 


Read More
How Google Search Changes Impact Your Business
Roofing Technology

VIDEO: How Google Search Changes Impact Your Business

Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Roofing Contractor
Roofing Contractor Staff
August 5, 2024
No Comments
Google has changed how its search engine operates. Are you prepared for the impact on your roofing business?
Read More
A map with Google overlaid (image).
Roofing Technology

Is Google Maps Relevant for Roofers in 2024?

Using Google Maps? check out the core focus areas to improve your ranking.
Jon Beach
July 31, 2024
No Comments

Why should a roofing company, which likely has clients who don't drive to a branch location, care about using Google Maps? The answer is three letters: S, E and O; they mean more than you may know.


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Two men working on a roof wearing hardhats.
Guest Column

How Roofing Contractors Can Surpass Revenue Goals & Promote Business Growth

Technology is the driver for gaining efficiencies and expanding market share
Chris Petros of Service-Titan
Chris Petros
April 29, 2024
No Comments

Despite facing challenges, Chris Petros of ServiceTitan says roofing contractors can be optimistic about future sales growth by leveraging technology, and customer focus on navigating market shifts.


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pexels-pixabay-40185.jpg
IRE 2024 Session Preview

IRE Session Preview: How Google's Local Services Ads Could Boost Your Roofing Business

Cost-effective lead generation and top search visibility through legitimate leads
Roofing Contractor
Roofing Contractor Staff
February 1, 2024
No Comments

The “Staying on Top: LSA Essentials for Roofing Contractors” seminar will equip roofing contractors with the knowledge and tools needed to leverage Google Local Service Ads for enhanced visibility, lead generation, and cost-effective marketing.


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EagleView Top 50 Markets - TOF.jpg
Technology News

EagleView to Provide High-Res Imagery, Analytics for Top 50 Markets

Company touts new ‘coverage and recency standard’ for aerial imagery and insights market
Roofing Contractor
Roofing Contractor Staff
October 31, 2023
No Comments

EagleView announced it has expanded its aerial capture to provide enhanced imagery and property analytics for the top 50 U.S. metro areas multiple times annually.


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AnnaPodcast_1170x878_071423.jpg
Podcast

Dear Anna: How do I Use GA4 and AI to Increase Conversions?

Learn about the latest analytics technology with marketing guru Anna Anderson
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
July 19, 2023
3 Comments

Art Unlimited CEO Anna Anderson shares how the new Google Analytics platform, GA4, and its AI can shape consumer experiences.


Read More
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