Westlake Royal Building Products

When faced with the responsibility of choosing roofing that will protect their homes and families from the elements for the foreseeable future, homeowners have more options than ever. And those homeowners who consider roofing a long-term investment are increasingly counting on extreme weather and severe storm readiness as a built-in benefit, along with style selection and design versatility.

A solution that gives pros a competitive edge.

To differentiate themselves, thrive in their profession and meet the needs of their customers, roofing professionals are being challenged to balance a number of demands that encompass installing with efficiency and providing a wide selection of products that stand out from typical commodity offerings. These roofing products are increasingly gauged on how well they hold up over long periods of time to the punishing winds and driving rain associated with tough weather environments and hurricanes. All while requiring minimal maintenance.

Metal roofing products such as Unified Steel^® meet these multiple demands by combining stormworthy strength and traditional style aesthetics with lightweight construction for reduced tear-off time and easier reroofs.

Delivering high-performance, rigorously engineered roofing for their customers brings welcome consequences for roofing professionals, including fewer return service calls, added trust, a larger client base and expanded business.

Here’s a sampling of the type of roof performance homeowners in severe climate regions expect. 

Wind Resistance

Many regions throughout the United States, including Florida and the Southeast, are subject to high-wind conditions that can result in serious home and building damage. Among the range of exterior materials, the roof is particularly susceptible to wind damage due to its location on top of a home or building. Therefore, it is imperative when choosing roofing materials to select those that can withstand severe wind events. 

Stone-coated steel roof tile is a proven metal roofing option that provides substantial defense against the powerful wind events associated with hurricanes and tropical storms that cause property damage in Florida, Hawaii and the Caribbean coastal markets.

They’re designed to withstand Category Five hurricane-force winds when fastened properly, and tested to meet stringent codes in the High Velocity Hurricane Zone (HVHZ) region of Miami-Dade County, Florida, where wind requirements can be as high as 180 mph.

Hail Resistance and Fire Protection

In addition to hurricane protection, stone-coated metal roofing systems such as Unified Steel have Class 4 and Very Severe Hail (VSH) impact ratings to protect from hailstorms and minimize repair or replacement. Plus they provide fire protection in the form of Class A fire-rated roof assemblies and ember-resistant underlayment options.

This combination of protective roofing features can lead to fewer insurance claims, with homeowners possibly qualifying for better insurance rates depending on their region and provider. 

The Lasting Value of Extreme Weather-Ready Roofing

For homeowners, investing in a roof engineered for extreme weather provides greater confidence and long-term peace of mind. For roofing professionals, specifying proven, high-performance systems that stand up to today’s toughest weather challenges builds stronger customer relationships, reinforces a reputation for expertise, reliability and craftsmanship, and distinguishes their business in an increasingly competitive market.