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Home » Keywords: » homeowners

Items Tagged with 'homeowners'

ARTICLES

arial view of roofs being reroofed in Louisiana
FORTIFIED Roofs

Louisiana Orders Insurers to Offer FORTIFIED Roof Discounts

New rule takes effect Jan. 1, 2027
Tanja Kern headshot
Tanja Kern
March 16, 2026
No Comments

Louisiana insurers must begin offering premium discounts for homes built to FORTIFIED standards under a new regulation aimed at reducing hurricane losses and stabilizing insurance costs.


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A solar roof
The Legacy Decision

Beyond the Roof: A Grandfather’s Master Plan

Master Roofer Kenny Daffer Chose Solar Shingles for His Family's Forever Home
February 16, 2026
No Comments
How Idaho’s only certified CertainTeed Solstice installer built energy independence for his own family — not for profit, but for the future. 
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Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
Sponsored By
Watercress Financial

Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

With roof replacement costs rising, homeowners are weighing everything from cash and credit cards to equity lines and loans. Here’s a clear look at the pros, cons, and practical choices.
February 5, 2026
With roof replacement costs rising, homeowners are weighing everything from cash and credit cards to equity lines and loans. Here’s a clear look at the pros, cons, and practical choices.
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homeowners in front of a home
IRE Session Preview

Homeowners Survey: The Roofing Customer’s Journey in 2026

RC’s exclusive annual survey explores key insights into homeowner roofing preferences, contractor practices, and emerging industry trends. Join the experts as they break down the data on the industry’s biggest stage.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
January 18, 2026
No Comments

The results are in! Roofing Contractor again surveyed homeowners nationwide about their perspectives on sales, new technology, workforce woes and other industry challenges. 


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digital renderings
Roofing Technology

Hover Launches Connected, Visual AI Platform

New update unifies measurements, design, estimating, and proposals to streamline visual workflow.
Roofing Contractor
Roofing Contractor Staff
January 15, 2026
No Comments

Powered by Hover AI and an industry-leading spatial database of over 10 million residential properties, the connected Hover platform replaces up to five separate apps.


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Andrew Yaklich, COO of RAFTR Roofing, on why partnership with insurance providers can create a consistent flow of referrals for roofers.
State of the Industry 2026

Who Took the Survey?

A closer look at the people who responded and their wins and concerns
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
January 5, 2026
No Comments

A closer look at the people who responded and their wins and concerns


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Rain falling on a roof

How a Repair-First Approach Can Lower Costs and Improve Hurricane Recovery

Rethinking Roof Claims in a High-Cost Hurricane Era
Paul Disney is the Chief Product & Technology Officer at itel
Paul Disney
December 19, 2025
One Comment

As hurricane seasons grow more expensive and roof claims soar past $30 billion annually, the property insurance industry faces a sustainability challenge. With research showing many damaged roofs can be repaired rather than replaced, adopting a more objective, repair-first mindset—similar to the evolution of windshield claims—could benefit insurers, contractors, and homeowners alike. How roofing contractors can protect margins in a shifting economy.


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roofing contractors applying shingle treatment
Roof Rejuvenation

Eco Roof Sprays Promise Longer Life, Less Waste

New soy- and corn-based treatments aim to revive aging shingles for a fraction of replacement cost
Tanja Kern headshot
Tanja Kern
November 13, 2025
No Comments

As homeowners face five-figure roof replacement costs, a growing number of companies are marketing spray-on treatments that claim to restore aging asphalt shingles for a fraction of the price.


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Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
Sponsored By
Watercress Financial

Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

Roofing contractors who embrace payment flexibility can position themselves as customer-focused, modern, and better equipped for success
October 1, 2025
Homeowners now expect more than quality and warranties—they want flexible ways to pay. Learn how contractors who embrace financing are meeting modern expectations and helping customers invest confidently in their homes.
Read More
Bargain Block stars Keith Bynum and Evan Thomas pose together at an Owens Corning “Roof the Block” event, standing beside the Pink Panther mascot and event signage.
Roof Colors

Bargain Block Stars Share Roof Color Design Insights

Owens Corning hosts duo on shingles, style and impact
Tanja Kern headshot
Tanja Kern
September 17, 2025
No Comments

Bargain Block’s Keith Bynum and Evan Thomas answer five key questions on roof color, offering contractors practical tips to guide homeowners with confidence.



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More Articles Tagged with 'homeowners'
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • A residential roof with GAF Timberline shingles in Chestnut
    Sponsored byGAF Residential

    Selling Shingles on Beauty and Performance

  • Female standing in home kitchen doing accounting work from home calculates company financial statement, use calculator fill data results on laptop application, housewife manage family budget
    Sponsored byWatercress Financial

    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

  • A construction worker surrounded by so much data
    Sponsored byEpicor Software

    Supply Chain Optimization: Overcoming Challenges in the Building Supply Industry

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Events

March 31, 2026

The Number One Reason Roofers Lose Money on Insurance Jobs and How to Fix It

Insurance supplementing is one of the biggest profit leaks on insurance jobs, costing contractors time, money, and control. In this session, we’ll discuss how proper training and process alignment can help teams manage supplementing more effectively keeping key decisions in-house and profits where they belong.

April 23, 2026

Homeowners Survey: A Roofing Customer’s Journey in 2026

Join the experts as they break down the data on another set of questions aimed at gaining insights into the rapidly changing home roofing and restoration market. Roofing contractors can use this data and insight to better understand what factors influence a homeowner's contractor selection process. 

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