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Home » homeowners

Articles Tagged with ''homeowners''

roofing contractors applying shingle treatment
Roof Rejuvenation

Eco Roof Sprays Promise Longer Life, Less Waste

New soy- and corn-based treatments aim to revive aging shingles for a fraction of replacement cost
Tanja Kern headshot
Tanja Kern
November 13, 2025
No Comments

As homeowners face five-figure roof replacement costs, a growing number of companies are marketing spray-on treatments that claim to restore aging asphalt shingles for a fraction of the price.


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A new roof, built with GAF FORTIFIED products
Company Spotlight sponsored by GAF

Roofing for Resilience: Meeting the Rising Demand for FORTIFIED Roofs™

Built to Withstand. Designed to Save.
November 11, 2025

As severe weather intensifies, GAF’s complete line of FORTIFIED™-eligible products and contractor training resources helps meet the growing need for stronger, code-exceeding roofing systems that deliver confidence—and potential insurance savings—for homeowners.


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Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
Sponsored By
Watercress Financial

Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

Roofing contractors who embrace payment flexibility can position themselves as customer-focused, modern, and better equipped for success
October 1, 2025
Homeowners now expect more than quality and warranties—they want flexible ways to pay. Learn how contractors who embrace financing are meeting modern expectations and helping customers invest confidently in their homes.
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Bargain Block stars Keith Bynum and Evan Thomas pose together at an Owens Corning “Roof the Block” event, standing beside the Pink Panther mascot and event signage.
Roof Colors

Bargain Block Stars Share Roof Color Design Insights

Owens Corning hosts duo on shingles, style and impact
Tanja Kern headshot
Tanja Kern
September 17, 2025
No Comments

Bargain Block’s Keith Bynum and Evan Thomas answer five key questions on roof color, offering contractors practical tips to guide homeowners with confidence.



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Hover’s Instant Design is an AI-powered tool that lets pros and homeowners visualize renovations instantly.
Roofing Safety

SAFETY SPOTLIGHT Q&A: Hover's Kevin Sturm

Hover is a technology company rooted in safety in the roofing and insurance space. Head of Industry and Product Marketing Kevin Sturm explains how its latest innovations help roofing contractors excel.
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
June 26, 2025
No Comments

Hover's Head of Industry and Product Marketing Kevin Sturm explains how its latest innovations help roofing contractors meet their safety and workforce needs.


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Rooftops

Exploring Warranties in Roofing

Manufacturers use them to market products to contractors and contractors use them to market to customers. But who reads the fine print?
Melissa Dunson is the Director of Marketing for Central States Manufacturing
Melissa Dunson
June 6, 2025
4 Comments
Few people actually read a warranty's fine print and understand what is covered and for how long. Melissa Dunson translates the rhetoric into easy-to-understand terms.
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A contractor discusses a roofing job with homeowners
Sponsored Content

Homeowner's Survey: The Perspective of a Roofing Customer

Interactive Product Spotlight
May 15, 2025
A unique insight into homeowner expectations for residential roofing contractors regarding the overall experience of purchasing a roof.
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A couple standing in their new home
Sponsored by Roofle Technologies and Owens Corning

2025 Homeowner Roofing Survey: Tracking the Journey

Study details the customer journey from potential client to satisfaction, emphasizing alignment and misalignment with roofing contractors
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
April 1, 2025
One Comment

Roofing Contractor’s 2025 nationwide survey reveals how homeowners choose roofing contractors, emphasizing the importance of word-of-mouth, online reviews and price transparency. 


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Houzz and Figure Lending are making home renovation financing more accessible.
Technology Partnership

Houzz and Figure Partner, Making HELOCs More Accessible for Homeowners

Roofing Contractor
Roofing Contractor Staff
February 24, 2025
No Comments

Houzz and Figure Lending partnered to integrate digital HELOC financing into Houzz’s platform, helping homeowners fund renovations and enabling pros to secure larger projects.


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GettyImages-2154752387.jpg
IRE 2025 Session Preview

Homeowners Survey 2025: A Customer’s Journey

RC’s annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
February 13, 2025
4 Comments

Roofing Contractor surveyed homeowners nationwide about their insights on sales, new technology, workforce and other industry challenges in our exclusive survey. Join the experts as they break down the data on the industry’s biggest stage.


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Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • A finished commercial roof, including flashings
    Sponsored byFlashCo

    It’s All in the Details – How to Avoid 4 Common Mistakes with Roofing Accessories

  • Happy mature couple using phone holding credit card making payments. Middle aged older man and woman doing ecommerce shopping on smartphone booking or buying online on mobile sitting at home table.
    Sponsored byWatercress Financial

    Meeting Modern Expectations: Why Offering Financing Is Essential for Roofers Today

  • A roofing contractor stands on a roof behind an American flag
    Sponsored byTAMKO®

    Building Roofs, Building Community: TAMKO’s Lasting Commitment to Veterans and the Military

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