As homeowners face five-figure roof replacement costs, a growing number of companies are marketing spray-on treatments that claim to restore aging asphalt shingles for a fraction of the price.
As severe weather intensifies, GAF’s complete line of FORTIFIED™-eligible products and contractor training resources helps meet the growing need for stronger, code-exceeding roofing systems that deliver confidence—and potential insurance savings—for homeowners.
Roofing contractors who embrace payment flexibility can position themselves as customer-focused, modern, and better equipped for success
October 1, 2025
Homeowners now expect more than quality and warranties—they want flexible ways to pay. Learn how contractors who embrace financing are meeting modern expectations and helping customers invest confidently in their homes.
Bargain Block’s Keith Bynum and Evan Thomas answer five key questions on roof color, offering contractors practical tips to guide homeowners with confidence.
Hover is a technology company rooted in safety in the roofing and insurance space. Head of Industry and Product Marketing Kevin Sturm explains how its latest innovations help roofing contractors excel.
Hover's Head of Industry and Product Marketing Kevin Sturm explains how its latest innovations help roofing contractors meet their safety and workforce needs.
Few people actually read a warranty's fine print and understand what is covered and for how long. Melissa Dunson translates the rhetoric into easy-to-understand terms.
Houzz and Figure Lending partnered to integrate digital HELOC financing into Houzz’s platform, helping homeowners fund renovations and enabling pros to secure larger projects.
Roofing Contractor surveyed homeowners nationwide about their insights on sales, new technology, workforce and other industry challenges in our exclusive survey. Join the experts as they break down the data on the industry’s biggest stage.