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Home » homeowners

Articles Tagged with ''homeowners''

Houses with TAMKO roofing products
Extreme Weather Special Section

It’s Not the Roof Costing You Storm Jobs

A roofing contractor’s success after the storm depends on turning a messy roof inspection into a clear case and a hesitant homeowner into a confident client.
Jon Abernathy
June 1, 2026
No Comments
Storm work is won the moment the ladder comes down from the roof.
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GAF-FORTIFIED Alliance Marks Major Milestones
Best of Success Show

GAF-IBHS FORTIFIED Alliance Meets Major Milestones

The unique partnership launched last year to prepare roofing contractors for the next frontier of roof resiliency.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
May 26, 2026
No Comments

More than 1,100 roofing contractors in markets across the country are now certified as the FORTIFIED home movement continues to grow. Learn about the opportunity ahead for roofing contractors.


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A couple enjoying home ownership
Digital Spotlight

2026's Homeowner & Contractor Study

The Perspective of a Roofing Customer
May 13, 2026

Roofing Contractor conducted a study exploring homeowner perspectives and expectations throughout the roofing customer journey, while also examining the services contractors currently deliver. Review key findings on customer pricing and financing preferences, along with the factors that matter most when homeowners choose a roofing contractor.


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Watercress Financial has secured a $550 million agreement with 26North to support home improvement loan funding across its contractor network.
Acceso a financiamiento

Watercress Financial y 26North firman acuerdo de $550 millones

El acuerdo busca dar más opciones de pago para propietarios de vivienda y más oportunidades de nogocio para contratistas.
Roofing Contractor
Roofing Contractor Staff
May 1, 2026
No Comments

El acuerdo busca facilitar el acceso a financiamiento para dueños de vivienda en todo Estados Unidos. 


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A couple stands facing a very nice home
Sponsored by Owens Corning

The Homeowner's Roofing Journey in 2026

RC’s annual survey of homeowners tracks the roofing customer’s path from prospect to customer with new data.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
May 1, 2026
3 Comments
RC asked homeowners what their roofing journey was like, and roofing contractors should listen.
Read More
Watercress Financial has secured a $550 million agreement with 26North to support home improvement loan funding across its contractor network.
Finance Partnership

Watercress Financial, 26North Form $550M Partnership

Deal expands home improvement financing capacity for roofing contractors.
Roofing Contractor
Roofing Contractor Staff
April 30, 2026
No Comments

Watercress Financial has secured a $550 million forward flow partnership with 26North to expand financing options for contractors and homeowners nationwide.


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Roof Scout
Technology News

Owens Corning, Roof Scout Launch Virtual Sales Tool

Scout guides homeowners through roofing selection, pricing, financing and contracts while helping contractors streamline sales and scale without adding headcount.
Tanja Kern headshot
Tanja Kern
April 30, 2026
No Comments

New platform blends e-commerce and human interaction to simplify roofing sales for homeowners and contractors.


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wildfires
Fire Safety

IBHS Expands Wildfire Program to 14 States

Focus on home, neighborhood risk reduction
Roofing Contractor
Roofing Contractor Staff
April 14, 2026
No Comments

IBHS is expanding its wildfire mitigation designation to 14 states, aiming to help homeowners and communities reduce risk through verified, research-based protection measures.


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A house protected during a hailstorm
Sponsored By
TAMKO®

Rethinking Roof Resilience: How HailGuard™ Shingles Aim to Shift the Conversation on Hail Protection

As hail losses climb nationwide, roofing innovation is evolving. HailGuard™ shingles introduce a warranty-backed system designed to help homeowners manage storm risk and potentially reduce long-term financial exposure.†
March 23, 2026

As hail losses climb nationwide, roofing innovation is evolving. HailGuard™ shingles introduce a warranty-backed system designed to help homeowners manage storm risk and potentially reduce long-term financial exposure.†


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arial view of roofs being reroofed in Louisiana
FORTIFIED Roofs

Louisiana Orders Insurers to Offer FORTIFIED Roof Discounts

New rule takes effect Jan. 1, 2027
Tanja Kern headshot
Tanja Kern
March 16, 2026
No Comments

Louisiana insurers must begin offering premium discounts for homes built to FORTIFIED standards under a new regulation aimed at reducing hurricane losses and stabilizing insurance costs.


Read More
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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  • A layeresd image including metal roofing
    Sponsored byFlashCo

    5 Common Misconceptions about ES-1 Edge Metal

  • A house protected during a hailstorm
    Sponsored byTAMKO®

    Rethinking Roof Resilience: How HailGuard™ Shingles Aim to Shift the Conversation on Hail Protection

  • A residential roof with GAF Timberline shingles in Chestnut
    Sponsored byGAF Residential

    Selling Shingles on Beauty and Performance

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