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Home » homeowners

Articles Tagged with ''homeowners''

A contractor discusses a roofing job with homeowners
Sponsored Content

Homeowner's Survey: The Perspective of a Roofing Customer

Interactive Product Spotlight
May 15, 2025
A unique insight into homeowner expectations for residential roofing contractors regarding the overall experience of purchasing a roof.
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A couple standing in their new home
Sponsored by Roofle Technologies and Owens Corning

2025 Homeowner Roofing Survey: Tracking the Journey

Study details the customer journey from potential client to satisfaction, emphasizing alignment and misalignment with roofing contractors
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
April 1, 2025
One Comment

Roofing Contractor’s 2025 nationwide survey reveals how homeowners choose roofing contractors, emphasizing the importance of word-of-mouth, online reviews and price transparency. 


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Houzz and Figure Lending are making home renovation financing more accessible.
Technology Partnership

Houzz and Figure Partner, Making HELOCs More Accessible for Homeowners

Roofing Contractor
Roofing Contractor Staff
February 24, 2025
No Comments

Houzz and Figure Lending partnered to integrate digital HELOC financing into Houzz’s platform, helping homeowners fund renovations and enabling pros to secure larger projects.


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GettyImages-2154752387.jpg
IRE 2025 Session Preview

Homeowners Survey 2025: A Customer’s Journey

RC’s annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
February 13, 2025
4 Comments

Roofing Contractor surveyed homeowners nationwide about their insights on sales, new technology, workforce and other industry challenges in our exclusive survey. Join the experts as they break down the data on the industry’s biggest stage.


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State of the Roofing Industry
2025 State of the Industry Report

Who Took The 2025 Homeowners Survey?

A Breakdown of the Roofing Contractors Who Helped Shape the 2025 Report
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
February 10, 2025
No Comments
Roofing Contractor magazine readers share their opinions each year to shape the State of the Industry Report. Discover facets like how many residential versus commercial contractors took this year's survey.
Read More
State of the Roofing Industry
2025 State of the Industry Report

5 Things Roofing Contractors Want to Know About RC’s Homeowner Survey

The annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends.
Art Aisner, Editor-in-Chief of Roofing Contractor and Roofing Supply Pro
Art Aisner
February 10, 2025
No Comments
RC's annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends.
Read More
An insurance underwriter group in North Carolina is funding $10K grants for homeowners to upgrade their roofs for resilience against high winds.
The Cost of Resiliency

Underwriters Take Surprising Lead on Funding for FORTIFIED Roofs

Recognizing that a little more up-front money can save millions later, North Carolina takes a novel approach to strengthen roofing resiliency
Bryan Gottlieb
Bryan Gottlieb
January 23, 2025
No Comments

North Carolina’s Beach Plan offers grants of up to $10K for Outer Banks homes to install FORTIFIED roofs, reducing storm loss payouts and stabilizing insurance markets, with insurers — not taxpayers -- providing the funds.


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Roofing contractors looking to add solar installations to their service offerings may not realize they’re already halfway there.
Sponsored by QuickBOLT

How to Expand Your Roofing Business by Adding Solar

Roofing contractors looking to add solar installations to their service offerings may not realize they’re already halfway there.
Aaron Robbins
October 21, 2024
No Comments
Aaron Robbins of QuickBOLT says the benefits of adding solar installations to a roofer’s repertoire are already within reach.
Read More
A picture of a roof with badly worn shingles.
Consumer Behavior

New Report Says Many U.S. Homeowners Unsure of Roof’s Health

Survey by insurance group uncovers significant lags in homeowner maintenance and inspections
Bryan Gottlieb
Bryan Gottlieb
July 2, 2024
No Comments

A Hanover Insurance Group report reveals that over half of U.S. homeowners didn't check their roofs for issues between February 2023 and 2024, despite roof-related damage accounting for 70-90% of catastrophe losses.  


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A roofer securing shingles on a roof.
Consumer Behavior

New Report Finds Consumers Expect Single-Day Responses to Inquiries

Market research and data firm Scorpion releases research into homeowner expectations
Bryan Gottlieb
Bryan Gottlieb
June 13, 2024
No Comments

A new report shows that with generative AI advancements, consumers expect timely, same-day responses and pricing transparency. 


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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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Events

February 18, 2026

2026 State of the Industry Report

This webinar is a must-attend for all roofing contractors who are looking to understand:

  • Industry expectations for residential and commercial sales in 2026 and beyond
  • Market insights related to current and future installation trends
  • Emerging technologies impacting operations and customer care
  • How to address current and future industry challenges
  • Productivity and operational efficiency for improved profits
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