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Home » homeowners

Articles Tagged with ''homeowners''

homeowners in front of a home
IRE Session Preview

Homeowners Survey: The Roofing Customer’s Journey in 2026

RC’s exclusive annual survey explores key insights into homeowner roofing preferences, contractor practices, and emerging industry trends. Join the experts as they break down the data on the industry’s biggest stage.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
January 18, 2026
No Comments

The results are in! Roofing Contractor again surveyed homeowners nationwide about their perspectives on sales, new technology, workforce woes and other industry challenges. 


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digital renderings
Roofing Technology

Hover Launches Connected, Visual AI Platform

New update unifies measurements, design, estimating, and proposals to streamline visual workflow.
Roofing Contractor
Roofing Contractor Staff
January 15, 2026
No Comments

Powered by Hover AI and an industry-leading spatial database of over 10 million residential properties, the connected Hover platform replaces up to five separate apps.


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Andrew Yaklich, COO of RAFTR Roofing, on why partnership with insurance providers can create a consistent flow of referrals for roofers.
State of the Industry 2026

Who Took the Survey?

A closer look at the people who responded and their wins and concerns
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
Chris Gray, editor of Roofing Contractor and Roofing Supply Pro
Chris Gray
January 5, 2026
No Comments

A closer look at the people who responded and their wins and concerns


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Rain falling on a roof

How a Repair-First Approach Can Lower Costs and Improve Hurricane Recovery

Rethinking Roof Claims in a High-Cost Hurricane Era
Paul Disney is the Chief Product & Technology Officer at itel
Paul Disney
December 19, 2025
One Comment

As hurricane seasons grow more expensive and roof claims soar past $30 billion annually, the property insurance industry faces a sustainability challenge. With research showing many damaged roofs can be repaired rather than replaced, adopting a more objective, repair-first mindset—similar to the evolution of windshield claims—could benefit insurers, contractors, and homeowners alike. How roofing contractors can protect margins in a shifting economy.


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roofing contractors applying shingle treatment
Roof Rejuvenation

Eco Roof Sprays Promise Longer Life, Less Waste

New soy- and corn-based treatments aim to revive aging shingles for a fraction of replacement cost
Tanja Kern headshot
Tanja Kern
November 13, 2025
No Comments

As homeowners face five-figure roof replacement costs, a growing number of companies are marketing spray-on treatments that claim to restore aging asphalt shingles for a fraction of the price.


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Bargain Block stars Keith Bynum and Evan Thomas pose together at an Owens Corning “Roof the Block” event, standing beside the Pink Panther mascot and event signage.
Roof Colors

Bargain Block Stars Share Roof Color Design Insights

Owens Corning hosts duo on shingles, style and impact
Tanja Kern headshot
Tanja Kern
September 17, 2025
No Comments

Bargain Block’s Keith Bynum and Evan Thomas answer five key questions on roof color, offering contractors practical tips to guide homeowners with confidence.



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Hover’s Instant Design is an AI-powered tool that lets pros and homeowners visualize renovations instantly.
Roofing Safety

SAFETY SPOTLIGHT Q&A: Hover's Kevin Sturm

Hover is a technology company rooted in safety in the roofing and insurance space. Head of Industry and Product Marketing Kevin Sturm explains how its latest innovations help roofing contractors excel.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
June 26, 2025
No Comments

Hover's Head of Industry and Product Marketing Kevin Sturm explains how its latest innovations help roofing contractors meet their safety and workforce needs.


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Rooftops

Exploring Warranties in Roofing

Manufacturers use them to market products to contractors and contractors use them to market to customers. But who reads the fine print?
Melissa Dunson is the Director of Marketing for Central States Manufacturing
Melissa Dunson
June 6, 2025
4 Comments
Few people actually read a warranty's fine print and understand what is covered and for how long. Melissa Dunson translates the rhetoric into easy-to-understand terms.
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A couple standing in their new home
Sponsored by Roofle Technologies and Owens Corning

2025 Homeowner Roofing Survey: Tracking the Journey

Study details the customer journey from potential client to satisfaction, emphasizing alignment and misalignment with roofing contractors
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 1, 2025
No Comments

Roofing Contractor’s 2025 nationwide survey reveals how homeowners choose roofing contractors, emphasizing the importance of word-of-mouth, online reviews and price transparency. 


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Houzz and Figure Lending are making home renovation financing more accessible.
Technology Partnership

Houzz and Figure Partner, Making HELOCs More Accessible for Homeowners

Roofing Contractor
Roofing Contractor Staff
February 24, 2025
No Comments

Houzz and Figure Lending partnered to integrate digital HELOC financing into Houzz’s platform, helping homeowners fund renovations and enabling pros to secure larger projects.


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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Roofing Contractor audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Roofing Contractor or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

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    Paying for a New Roof: What Homeowners Consider and What Contractors Should Know

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