Articles Tagged with ''homeowners''

Hover’s Instant Design is an AI-powered tool that lets pros and homeowners visualize renovations instantly.
Roofing Safety

SAFETY SPOTLIGHT Q&A: Hover's Kevin Sturm

Hover is a technology company rooted in safety in the roofing and insurance space. Head of Industry and Product Marketing Kevin Sturm explains how its latest innovations help roofing contractors excel.
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
June 26, 2025
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Hover's Head of Industry and Product Marketing Kevin Sturm explains how its latest innovations help roofing contractors meet their safety and workforce needs.


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Rooftops

Exploring Warranties in Roofing

Manufacturers use them to market products to contractors and contractors use them to market to customers. But who reads the fine print?
Melissa Dunson is the Director of Marketing for Central States Manufacturing
Melissa Dunson
June 6, 2025
4 Comments
Few people actually read a warranty's fine print and understand what is covered and for how long. Melissa Dunson translates the rhetoric into easy-to-understand terms.
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A couple standing in their new home
Sponsored by Roofle Technologies and Owens Corning

2025 Homeowner Roofing Survey: Tracking the Journey

Study details the customer journey from potential client to satisfaction, emphasizing alignment and misalignment with roofing contractors
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
April 1, 2025
One Comment

Roofing Contractor’s 2025 nationwide survey reveals how homeowners choose roofing contractors, emphasizing the importance of word-of-mouth, online reviews and price transparency. 


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IRE 2025 Session Preview

Homeowners Survey 2025: A Customer’s Journey

RC’s annual survey explores key insights into homeowner roofing preferences, contractor practices and emerging industry trends
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
February 13, 2025
4 Comments

Roofing Contractor surveyed homeowners nationwide about their insights on sales, new technology, workforce and other industry challenges in our exclusive survey. Join the experts as they break down the data on the industry’s biggest stage.


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State of the Roofing Industry
2025 State of the Industry Report

Who Took The 2025 Homeowners Survey?

A Breakdown of the Roofing Contractors Who Helped Shape the 2025 Report
Art Aisner, Editor in Chief of Roofing Contractor
Art Aisner
February 10, 2025
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Roofing Contractor magazine readers share their opinions each year to shape the State of the Industry Report. Discover facets like how many residential versus commercial contractors took this year's survey.
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An insurance underwriter group in North Carolina is funding $10K grants for homeowners to upgrade their roofs for resilience against high winds.
The Cost of Resiliency

Underwriters Take Surprising Lead on Funding for FORTIFIED Roofs

Recognizing that a little more up-front money can save millions later, North Carolina takes a novel approach to strengthen roofing resiliency
Bryan Gottlieb
Bryan Gottlieb
January 23, 2025
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North Carolina’s Beach Plan offers grants of up to $10K for Outer Banks homes to install FORTIFIED roofs, reducing storm loss payouts and stabilizing insurance markets, with insurers — not taxpayers -- providing the funds.


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