Homeowners - Articles - Page 3 | Roofing Contractor

How to Sell Metal Roofing to Homeowners

Winning homeowner confidence by leading with value and long-term solutions.

June 15, 2026

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Experts say lead with value, build trust, and win the sale with metal roofing.

You can't bring a dollar amount to peace of mind.

Why Homeowners Are Investing in Premium Roofing Systems

Elevated Design Meets Long-Term Roofing Performance

June 8, 2026

The distinctive aesthetics and all-season resilience found in roofing like DaVinci^® Roofscapes increase the return on investment for homeowners. Learn more about the roofing characteristics that raise home value.

Extreme Weather Special Section

It’s Not the Roof Costing You Storm Jobs

A roofing contractor’s success after the storm depends on turning a messy roof inspection into a clear case and a hesitant homeowner into a confident client.

Jon Abernathy

June 1, 2026

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Storm work is won the moment the ladder comes down from the roof.

GAF-FORTIFIED Alliance Marks Major Milestones

Best of Success Show

GAF-IBHS FORTIFIED Alliance Meets Major Milestones

The unique partnership launched last year to prepare roofing contractors for the next frontier of roof resiliency.

Art Aisner

May 26, 2026

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More than 1,100 roofing contractors in markets across the country are now certified as the FORTIFIED home movement continues to grow. Learn about the opportunity ahead for roofing contractors.

Digital Spotlight

2026's Homeowner & Contractor Study

The Perspective of a Roofing Customer

May 13, 2026

Roofing Contractor conducted a study exploring homeowner perspectives and expectations throughout the roofing customer journey, while also examining the services contractors currently deliver. Review key findings on customer pricing and financing preferences, along with the factors that matter most when homeowners choose a roofing contractor.

Watercress Financial has secured a $550 million agreement with 26North to support home improvement loan funding across its contractor network.

Acceso a financiamiento

Watercress Financial y 26North firman acuerdo de $550 millones

El acuerdo busca dar más opciones de pago para propietarios de vivienda y más oportunidades de nogocio para contratistas.

Roofing Contractor Staff

May 1, 2026

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El acuerdo busca facilitar el acceso a financiamiento para dueños de vivienda en todo Estados Unidos.

The Homeowner's Roofing Journey in 2026

RC’s annual survey of homeowners tracks the roofing customer’s path from prospect to customer with new data.

Art Aisner

May 1, 2026

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RC asked homeowners what their roofing journey was like, and roofing contractors should listen.

Finance Partnership

Watercress Financial, 26North Form $550M Partnership

Deal expands home improvement financing capacity for roofing contractors.

Roofing Contractor Staff

April 30, 2026

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Watercress Financial has secured a $550 million forward flow partnership with 26North to expand financing options for contractors and homeowners nationwide.

Technology News

Owens Corning, Roof Scout Launch Virtual Sales Tool

Scout guides homeowners through roofing selection, pricing, financing and contracts while helping contractors streamline sales and scale without adding headcount.

Tanja Kern

April 30, 2026

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New platform blends e-commerce and human interaction to simplify roofing sales for homeowners and contractors.

Fire Safety

IBHS Expands Wildfire Program to 14 States

Focus on home, neighborhood risk reduction

Roofing Contractor Staff

April 14, 2026

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IBHS is expanding its wildfire mitigation designation to 14 states, aiming to help homeowners and communities reduce risk through verified, research-based protection measures.