Owens Corning has partnered with Roof Scout, Inc. to launch Scout, a virtual sales agent designed to guide homeowners through the roofing purchase process while helping contractors scale their sales operations.

Positioned as a bridge between e-commerce convenience and human interaction, Scout delivers an interactive, 24/7 experience tailored to individual homeowner buying personas. The platform walks users through Owens Corning’s Total Protection Roofing System, combining education, product selection, pricing, and contract generation in a single digital flow.

“Roof Scout lets a homeowner go through the entire sales process virtually — education, pricing, financing, and contract — on their terms,” said Jon Gardner, senior leader of strategic partnerships at Owens Corning.

Bringing transparency to the buying process

Scout is designed to meet evolving homeowner expectations for transparency and convenience. Through high-resolution visuals and conversational prompts, users can explore roofing components, compare shingle colors, and understand how system elements—such as underlayments and ventilation—work together to protect a home and enhance curb appeal.

The platform also integrates real-time data, syncing with roofing measurements and contractor offerings to generate customized proposals instantly. This capability is intended to shorten the sales cycle from initial lead to signed contract.

Roof Scout CEO Joshua Adams said the technology simplifies what has traditionally been a complex process.

“Roof Scout takes what can be a complex buying process and simplifies it for both contractors and homeowners,” Adams said. “It’s about empowering the sales team and enhancing the sales process.”

Supporting contractor growth and efficiency

Beyond the homeowner experience, Scout is built to function as a digital extension of a contractor’s sales team. Contractors can deploy the tool in canvassing and storm-response efforts, while built-in gamification features—such as a digital leaderboard—encourage engagement among sales staff.

“Scout is designed to help contractors scale without adding headcount,” Gardner said.

The launch also reflects Owens Corning’s broader investment in contractor training and support. Gardner noted the company continues to expand both in-person and digital education initiatives.

“In 2025, we delivered more than 130 live trainings and over 780 hours of training to thousands of contractors across the country, plus one-on-one consulting,” he said. “In 2026, we plan to exceed these numbers.”

The company is also exploring immersive learning technologies.

“By delivering 40 to 50 OCCRAFT trainings annually across the country, we’ve built one of the most hands-on learning experiences in the industry,” Gardner said. “Now we’re elevating it even further by bringing that same curriculum into a VR headset, unlocking on-demand, immersive training for every contractor, no matter where they are.”

Scout is currently available exclusively to members of the Owens Corning Contractor Network (OCCN), as the company continues to integrate digital tools with its broader contractor support ecosystem.