Roofing Contractor conducted a study exploring homeowner perspectives and expectations throughout the roofing customer journey, while also examining the services contractors currently deliver. Review key findings on customer pricing and financing preferences, along with the factors that matter most when homeowners choose a roofing contractor.
Watercress Financial has secured a $550 million forward flow partnership with 26North to expand financing options for contractors and homeowners nationwide.
Scout guides homeowners through roofing selection, pricing, financing and contracts while helping contractors streamline sales and scale without adding headcount.
IBHS is expanding its wildfire mitigation designation to 14 states, aiming to help homeowners and communities reduce risk through verified, research-based protection measures.
As hail losses climb nationwide, roofing innovation is evolving. HailGuard™ shingles introduce a warranty-backed system designed to help homeowners manage storm risk and potentially reduce long-term financial exposure.†
March 23, 2026
As hail losses climb nationwide, roofing innovation is evolving. HailGuard™ shingles introduce a warranty-backed system designed to help homeowners manage storm risk and potentially reduce long-term financial exposure.†
Louisiana insurers must begin offering premium discounts for homes built to FORTIFIED standards under a new regulation aimed at reducing hurricane losses and stabilizing insurance costs.
With roof replacement costs rising, homeowners are weighing everything from cash and credit cards to equity lines and loans. Here’s a clear look at the pros, cons, and practical choices.
February 5, 2026
With roof replacement costs rising, homeowners are weighing everything from cash and credit cards to equity lines and loans. Here’s a clear look at the pros, cons, and practical choices.