Storm season may be winding down, but the opportunity to strengthen your roofing business is not. Jon Abernathy, director of contractor engagement at TAMKO Building Products, joins the "Best of Success Podcast Show" to share lessons from more than 20 years as a roofing contractor. From better homeowner communication and consistent follow-up to documenting roof conditions with the right context, Abernathy breaks down common mistakes contractors can avoid while building a stronger customer experience. Listen to the full conversation and learn how getting the fundamentals right can make a lasting impression.

“If there's anything you want to improve… it would always be how well we communicate with homeowners, and then setting expectations with the homeowners around customer experience and communication,” he explained.

Follow through is, by far, the biggest gap roofing contractors leave behind when responding to a storm-impacted community, he added.

“Where roofers fail the most is communication and follow-up,” he said. “Homeowners truly care about that more than anything else.”

Abernathy also discussed the importance of documenting roof conditions with photos, reports, and notes of conversations with owners. Just as important, is providing proper context to the information.

He said the proper process for taking photos includes thinking about where the person on the receiving end of the photo can identify where it's located on the property, and why it's relevant to the roofing discussion. Listen to the full conversation now.