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Home » homeowners

Articles Tagged with ''homeowners''

Asphalt Life

Atlas Roofing Introduces Asphalt Life™

January 18, 2017
One Comment
This new blog touches on ‘all aspects of the roofing life.’
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ARMA Releases Step-by-Step Video Regarding Roof Algae

November 17, 2016
No Comments
The Asphalt Roofing Manufacturers Association (ARMA) has produced a new short, step-by-step animated video about roof algae for homeowners and building owners alike.
Read More
online reviews for roofing contractors

5 Tips for Handling Your Roofing Company's Online Reviews

Online reviews are driving homeowner buying decisions and affecting how your roofing company is perceived.
Todd Bairstow
July 7, 2016
9 Comments
Like it or not, online reviews are here to stay for roofing contractors.
Read More
shingle selling

How Roofing Contractors Can Upsell Designer Shingles

Research Suggests Roofing Contractors Close More Sales by Presenting Shingle Options
Leslie Franklin
June 3, 2016
One Comment
Many roofing contractors aren't entirely comfortable showing premium shingle options to homeowners because they don't want to lose the sale by showing a higher-priced product.
Read More
systematic selling

Shingles vs. Systematic Selling

Bert Elliot
March 7, 2016
2 Comments
Every successful roofing contractor has a system to selling, from the initial introductory call and in-home presentation, to closing the sale. However, if this approach doesn’t include system-selling, you may be selling yourself short.
Read More
Attic ventilation

GAF Study Explores Attic Health

Understanding the Role of Ventilation for Roofing
Sudhir Railkar
February 10, 2016
3 Comments
There are a few strategies for dealing with ventilation in an attic. Which is the best to use?
Read More

What About Roofs in the South?

Paul Scelsi
December 10, 2015
No Comments
Balanced attic ventilation is just as important in a southern climate.
Read More

How to Fight Ice Dams

Paul Scelsi
December 10, 2015
No Comments
Mother Nature usually wins, but these roofing contractors put up a good fight on behalf of homeowners.
Read More

Understanding Homeowners' Online Buying Habits

Todd Bairstow
October 6, 2015
No Comments
People are spending more time online thinking about their roofing options.
Read More

Watertight Warranty: Cache Condos’ New Metal Roof Comes With Leak-Free Guarantee

September 8, 2015
No Comments

When you know you can do a good job and you know you’re working with good products, you don’t mind being held accountable. 


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  • An aerial view of a weathered brown barn with an exposed-fastened metal roof and SnoGard EF with optional ColorStrip installed.
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    Planning Snow Retention for Exposed-Fastened Metal Roofs

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    Winter Cash Flow Strategies for Roofing Contractors

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    Best Practices for Allocating Scarce Labor Resources: Don’t Forget the Accessories

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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

On-Demand Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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