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Home » homeowners

Articles Tagged with ''homeowners''

online reviews for roofing contractors

5 Tips for Handling Your Roofing Company's Online Reviews

Online reviews are driving homeowner buying decisions and affecting how your roofing company is perceived.
Todd Bairstow
July 7, 2016
9 Comments
Like it or not, online reviews are here to stay for roofing contractors.
Read More
shingle selling

How Roofing Contractors Can Upsell Designer Shingles

Research Suggests Roofing Contractors Close More Sales by Presenting Shingle Options
Leslie Franklin
June 3, 2016
One Comment
Many roofing contractors aren't entirely comfortable showing premium shingle options to homeowners because they don't want to lose the sale by showing a higher-priced product.
Read More
systematic selling

Shingles vs. Systematic Selling

Bert Elliot
March 7, 2016
2 Comments
Every successful roofing contractor has a system to selling, from the initial introductory call and in-home presentation, to closing the sale. However, if this approach doesn’t include system-selling, you may be selling yourself short.
Read More
Attic ventilation

GAF Study Explores Attic Health

Understanding the Role of Ventilation for Roofing
Sudhir Railkar
February 10, 2016
3 Comments
There are a few strategies for dealing with ventilation in an attic. Which is the best to use?
Read More

What About Roofs in the South?

Paul Scelsi
December 10, 2015
No Comments
Balanced attic ventilation is just as important in a southern climate.
Read More

How to Fight Ice Dams

Paul Scelsi
December 10, 2015
No Comments
Mother Nature usually wins, but these roofing contractors put up a good fight on behalf of homeowners.
Read More

Understanding Homeowners' Online Buying Habits

Todd Bairstow
October 6, 2015
No Comments
People are spending more time online thinking about their roofing options.
Read More

Watertight Warranty: Cache Condos’ New Metal Roof Comes With Leak-Free Guarantee

September 8, 2015
No Comments

When you know you can do a good job and you know you’re working with good products, you don’t mind being held accountable. 


Read More

Standing Out in a Crowded Market: Roofing Contractors Use Attic-Ventilation Inspections to Differentiate Themselves From Competitors

Paul Scelsi
September 2, 2015
5 Comments
For residential roofing contractors, there are multiple excellent reasons to conduct an attic-ventilation inspection — as long as it’s safe and practical to do so.
Read More

A Guide to Asphalt Shingle Recycling

Jim Hoff
September 2, 2015
2 Comments
The biggest driver behind shingle recycling has been the emergence of a network of recyclers.
Read More
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Events

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

On Demand In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

September 24, 2026

The 7 Promotes to Grow Your Roofing Business

Most roofing owners are great at the work. Knowing how to communicate what you do, why it matters, and what sets your business apart is just as important.

This session breaks down the 7 Promotes every roofing owner should know. From your personal story and value proposition to your hiring pitch, each one helps you communicate more clearly with homeowners, employees, and potential hires.

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