Social media has connected the world rapidly and with vastly accessible and affordable means.

Change is always on the menu in business and roofing is no exception.

It’s common knowledge that an online presence is critical to a roofing contractor's succes.

Lao, who's worked for Google since 2011, explained the importance of the ever-changing digital world.

With a panel led by Jim Johnson, contractors at Best of Success were presented with an interesting session regarding technology.

For employers with a union workforce - or a workforce that could unionize — complying with the National Labor Relations Act is an ongoing headache.

While it may seem like a stretch that employees have a legal right to bash their employers on social media, the NLRA protects the right of employees to engage in 'protected concerted activities.'

Like it or not, online reviews are here to stay for roofing contractors.

To be successful at social media, contractors need to be vigilant and create or share content that not only engages audiences, but also sets them apart from the competition.