Victor Smolyanov, owner of Victors Roofing in Canton, Mich., provided practical tips and best practices for marketing a roofing business.

Your assignment, should you choose to accept it, is to reach out to your local media outlets and find out if they have an interest in knowing more about your business

Stating your company’s position on a social media policy shows employees that the company cares about its online image and aims to set professional standards.

Kevin Lao and R.J. Lowry